Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Retail Marketing, Services Marketing.

Description: The coronavirus pandemic is spurring on a growing number of restaurant chains to build restaurants with new bells and whistles focused on convenience and safety.


Date: Sep 04, 2020


Questions for discussion:

  • How have these restaurant chains responded to the coronavirus pandemic?
  • Do you think these are good decisions?
  • What else would you advise the managers of these chains?
  • Should these measures be retained after the pandemic subsides?