Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just… Read more »
Posts Categorized: Consumer/Buyer Behavior
Battle of the Bubbles
Description: The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management. Source: Bloomberg.com Date: Aug 22, 2019 Link: https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/?srnd=businessweek-v2 Questions for discussion: Summarize the reasons for growth in this sector in terms of changing consumer behaviors. Explain the positioning of the brands mentioned in this report.
The Real Reason Sales and Marketing Teams Use AI
Description: How artificial intelligence can make your team more human. Source: Entrepreneur.com Date: Aug 23, 2019 Link: https://www.entrepreneur.com/article/337870 Questions for discussion: Summarize the highlights presented in this article. Do you think people are becoming more receptive to data collection and machine driven communications?
Applied Marketing, 2e
Canadian Edition
