Description: Light is breaking through the clouds for the airline industry as COVID-19 lockdowns and travel restrictions ease. Source: Gallup.com Date: Oct 09, 2020 Link: https://www.gallup.com/workplace/321797/getting-back-air-travelers-need-fly-again.aspx Questions for discussion: Summarize the research that would be most interesting to marketers in the travel industry. What do you think of the assessment? What would you advise the… Read more »
Posts Categorized: Consumer/Buyer Behavior
How Vanderbilt is successfully handling ‘the biggest crisis higher education’ has ever faced
Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment. Source: Yahoo.Finance.com – video report Date: Oct 17, 2020 Link: https://ca.finance.yahoo.com/news/how-vanderbilt-is-dealing-with-biggest-crisis-higher-education-ever-143355987.html Questions for discussion: From a marketing point of view, how has covid affected the college market and student behavior? Is there an ideal… Read more »
Judge Blocks Wisconsin Governor’s Indoor Capacity Limits Amid Spike In COVID-19 Cases
Description: A Wisconsin judge has put a temporary hold on an order by Gov. Tony Evers’ administration that limits the capacity of bars, restaurants and indoor spaces amid record numbers of coronavirus cases in the state. Source: NPR.org Date: Oct 14, 2020 Link: https://www.npr.org/sections/coronavirus-live-updates/2020/10/14/923624778/judge-blocks-wisconsin-governors-indoor-capacity-limits-amid-spike-in-covid-19-c Questions for discussion: How should the association handle the PR work… Read more »
Food delivery apps cut some restaurant fees amid surging demand due to COVID-19
Description: Services like Uber Eats, Skip the Dishes can take up to 30 per cent of order’s value Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/food-delivery-apps-fees-1.5765790 Questions for discussion: From a marketing point of view, what is the justification for high fees charged to restaurants by web sites like Uber Eats? Does… Read more »
When Shoplifting Is A Felony: Retailers Back Harsher Penalties For Store Theft
Description: A new report by the consumer-interest nonprofit Public Citizen calls out major retailers — Best Buy, Lowe’s, Home Depot, Target, Walmart and others — for donating to trade associations and campaigns promoting harsher shoplifting penalties in at least 18 states. The retailers succeeded in 11 of them, according to the report. Source: NPR.org Date: Oct 16,… Read more »
This company says it can make top-shelf whiskey in just a few day
Description: Bespoken Spirits says it is using science to produce better whiskeys. Now, it has several million dollars to prove it can.The Menlo Park, California-based startup, which uses a proprietary technology to rapidly produce custom whiskey, announced on Tuesday that it received $2.6 million in seed funding from semiconductor mogul T. J. Rodgers and baseball… Read more »
US Travel Industry Ad Budgets Crater in Historically Challenging Year
Description: No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in… Read more »
The Second City comedy theatre company for sale, includes Toronto location
Description: Chicago-based company also has deep roots in Canadian comedy scene Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357 Questions for discussion: What would you do with this iconic brand going forward? How could online distribution contribute to growth and development of talent? If you could hire a spokesperson to be the… Read more »
Fourth-generation movie theater operator says chain is months from bankruptcy
Description: B&B Theatres, the sixth-largest cinema chain in the U.S., has been operating for nearly 100 years. Its owners now say it is months away from filing for bankruptcy protection. Source: CNBC.com Date: Oct 09, 2020 Link: https://www.cnbc.com/2020/10/09/movie-theater-operator-bb-theatres-says-its-months-from-bankruptcy.html Questions for discussion: Are there any solutions to this situation? What can management do to prolong operations… Read more »
Amid the Pandemic, Influencers Are Getting Real
Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators. Source: eMarketer.com – video report Date: Sep 20, 2020 Link: https://www.emarketer.com/content/amid-pandemic-influencers-getting-real Questions for discussion: How has the online “influencer” performance changed since the covid virus entered our normal world?… Read more »
Applied Marketing, 2e
Canadian Edition
