Tim Hortons to pull Beyond Meat offerings everywhere except Ontario and B.C.

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation.

Description: While restaurant chains across North America are jumping on the plant-based meat alternative craze, Tim Hortons is taking a step back. Source: Ca.Yahoo.Finance.com Date: Sep 18, 2019 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-pull-beyond-meat-offerings-from-most-provinces-174240421.html Questions for discussion: What do you think this decision means for Beyond Meat? Do you think plant-based alternative foods are a fad? Do you think… Read more »

Why Google’s Crackdown on Fake Medicine Is So Important

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation.

Description: At the end of the 19th century, Americans had no shortage of options purported to cure what ailed them. Source: Fortune.com Date: Sep 09, 2019 Link: https://fortune.com/2019/09/09/google-ads-fake-medical-treatments/ Questions for discussion: What does this article say about attitudes toward new medicinal product development? Do you agree with this sentiment?

Altice CEO Is Shaking Up Cell Phone Market: $20 a Month Plan

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Pricing.

Description: Altice Mobile, which will use the ATT and Sprint’s wireless networks, is offering customers an incredibly low-priced cell phone plan of $20 a month for subscribers. It’s still a good deal at $30 for non-subscribers. Source: Fortune.com – video report Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/altice-ceo-is-shaking-up-cell-phone-market-20-a-month-plan/ Questions for discussion: What is the marketing thinking… Read more »

US Consumers Tolerate Ads if They’re Expecting Them or They’re Incentivized

Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Research.

Description: US digital buyers that were surveyed considered static banner ads (16%), sponsored posts in social media feeds (14%) and sponsored search results (12%) to be the most useful digital ad formats. Overall, however, almost 58% of digital buyers said they didn’t think any digital ads were useful to them. Source: eMarketer.com Date: Sep 11,… Read more »

Roots tumbles as retailer misses Q2 estimates amid challenging foot traffic

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Retail Marketing.

Description: Roots Corp. shares slipped more than 15 per cent after the chief executive said lacklustre foot traffic and a challenging move to a new distribution centre weighed on its most recent quarterly results that missed expectations. Source: BNNBloomberg.ca – video report Date: Sep 12, 2019 Link: https://www.bnnbloomberg.ca/roots-tumbles-as-retailer-misses-q2-estimates-amid-challenging-foot-traffic-1.1314413 Questions for discussion: Why is the firm… Read more »

Stock It and They Will Come: The Inside Psychology of Specialty Grocery Stores

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Metrics/Analytics.

Description: A shopper’s perception of choice should be the driving force behind a retailer’s assortment strategy Source: Entrepreneur.com Date: Sep 06, 2019 Link: https://www.entrepreneur.com/article/338699 Questions for discussion: What is the basis for the advice provided to retailers in this report? Do you believe this line of thinking applies to other aspects of marketing?

From Podcast to Streaming Music Ad Creative—Different Approaches Yield Different Results

Posted by & filed under Consumer/Buyer Behavior, Marketing Strategy, Metrics/Analytics.

Description: More people than ever in the US are spending time with digital audio, leading to growing advertising opportunities. To properly communicate with audiences, advertisers should make sure the right creatives are used with the right audio formats. Otherwise, they run the risk of annoying or alienating their audiences. Source: eMarketer.com Date: Sep 5, 2019… Read more »

How Tim Hortons became a coffee shop darling in Canada but not in the US

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes. Source: CNBC.com – video report Date: Sep 04, 2019 Link: https://www.cnbc.com/2019/09/04/why-tim-hortons-isnt-as-popular-as-starbucks-or-dunkin-in-the-us.html Questions for discussion: Why has Tim Hortons struggled establishing itself… Read more »

Nordstrom Tests Accepting Online Returns Bought From Rivals

Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Retail Marketing, Services Marketing, Supply Chain.

Description: Nordstrom Inc. is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers. Source: Fortune.com Date: Sep 06, 2019 Link: https://fortune.com/2019/09/06/nordstrom-tests-accepting-online-returns-from-rivals-such-as-macys/ Questions for discussion: Is this a good idea? What is the benefit to customers and to Nordstrom? Would an “any-brand”… Read more »

Mobile payments have barely caught on in the US, despite the rise of smartphones

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: Despite growing smartphone dependence, most Americans still aren’t using the devices to pay for things. In other countries, it’s a different story. Source: CNBC.com Date: Aug 29, 2019 Link: https://www.cnbc.com/2019/08/29/why-mobile-payments-have-barely-caught-on-in-the-us.html Questions for discussion: Why has adoption of mobile payment technology lagged in the U.S. and exploded in some other countries? How can firms, like… Read more »