Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Pricing, Relationship Marketing, Supply Chain.

Description: Billionaire Mark Cuban has been trying to do his part to help hospital workers get more protective equipment, working with a non-profit group and delving into the market himself to find gold-standard N95 respirator masks he could buy for medical personnel.


Date: Mar 28, 2020


Questions for discussion:

  • What is the supply-problem uncovered by Mark Cuban?
  • How can it be easily solved?
  • How much responsibility should 3M take for the problem?
  • Do you think this information could damage 3M’s brand?
  • What would you advise the firm?