Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Pricing, Relationship Marketing, Retail Marketing, Services Marketing.

Description: New York (CNN Business)In late March, Instacart worker Annaliisa Arambula accepted a grocery order that came with a big tip: $55. The store was just down the street, everything the customer wanted was available, and the order seemed to go off without a hitch.


Date: Apr 09, 2020


Questions for discussion:

  • How should Instacart deal with this customer/employee relationship problem?
  • Does this situation damage the Instacart brand image?