Description: Walmart is continuing an ambitious expansion of its media network as it looks to transform Walmart Connect into a “top ten advertising platform,” as the company terms it. Netting smaller advertisers into the fold will be an important part of the retailer’s strategy, mirroring a path rivals from Amazon to Facebook have taken in… Read more »
Posts Categorized: Innovation
Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education. Source: MediaPost.com Date: Feb 04, 2021 Link: https://www.mediapost.com/publications/article/360263/bud-is-a-big-pre-super-bowl-social-winner-despite.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121322&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: How well… Read more »
Food delivery orders in Canada increased substantially amid the pandemic
Description: Food delivery apps like Uber Eats, DoorDash, and SkipTheDishes—a Winnipeg-based homegrown competitor to the US-based services—had already established a foothold before the pandemic. The greater need for delivery last year elevated their influence in food service, even though the fees they charge have raised concerns in the restaurant industry and for regulators. Source: eMarketer.com… Read more »
How the Kombucha King Came to Dominate an Industry Niche
Description: The founder of GT’s Living Foods talks about what’s helped him maintain his company’s vision. Source: INC.com – video report Date: Jan 28, 2021 Link: https://www.inc.com/brit-morse/kombucha-gt-living-foods-gt-dave.html Questions for discussion: Summarize what you learned from this report about starting up a business and branding. What are some of the marketing ideas that you think were… Read more »
Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its ‘Biggest Competitors’
Description: Despite a 9% decrease in the supply of its advertising impressions, Facebook delivered its best ad revenue quarter in more than two years, thanks to strong demand from premium advertisers and a surge in its average ad prices (+35%). Total ad revenues rose 31% over the fourth quarter of 2019, its strongest gains since… Read more »
Hershey sees business opportunity in family movie nights, tight budgets as Covid pandemic drags on
Description: Hershey saw a strange pattern emerge in the early spring. Sales of Hershey’s milk chocolate six-packs spiked online and in stores well ahead of Memorial Day, the typical kickoff to summer camping trips and backyard gatherings. Source: CNBC.com Date: Jan 21, 2021 Link: https://www.cnbc.com/2021/01/21/coronavirus-hershey-sees-business-opportunity-in-family-movie-nights-tight-budgets-.html Questions for discussion: What does the report say about changing consumer… Read more »
This Restaurant Gained Viral Fame for Offering an Overly Honest Menu
Description: Sometimes the best advice you can take in life and in business is to ‘be yourself’ . This was demonstrated by Feigang Fei , owner of a restaurant in Montreal, Canada, who went viral because each item on his menu is accompanied by an extremely sincere criticism. Source: Entrepreneur.com Date: Jan 19, 2021 Link: https://www.entrepreneur.com/article/363720?utm_source=newsletter&utm_medium=email Questions for discussion: What is… Read more »
How Bitcoin tanked on a false ‘double spend’ rumor
Description: Bitcoin fell around 15% on Thursday, briefly tumbling below $30,000 before rallying later in the day. This is hardly the first time the price has swung wildly—volatility is Bitcoin’s hallmark—but Thursday’s events are notable because they were partly triggered by false rumors of an existential event: a double-spend. Source: Fortune.com – video report Date:… Read more »
Fast-Growing Alternative To Facebook And Twitter Finds Post-Trump Surge ‘Messy’
Description: The alternative social network MeWe had 12 million users at the end of 2020. Barely three weeks into 2021 — and two since a right-wing mob attacked the U.S. Capitol — the company says it’s now passed 16 million. Source: NPR.org Date: Jan 22, 2021 Link: https://www.npr.org/2021/01/22/958877682/fast-growing-alternative-to-facebook-twitter-finds-right-wing-surge-messy Questions for discussion: Summarize the conflicting issues… Read more »
Cheetos teases mysterious Super Bowl ad starring Ashton Kutcher
Description: Cheetos aims to build anticipation for its Super Bowl ad and new product with the teaser spot. Source: MarketingDive.com Date: Jan 14, 2021 Link: https://www.marketingdive.com/news/cheetos-teases-mysterious-super-bowl-ad-starring-ashton-kutcher/593353/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:31873%5D&utm_term=Marketing%20Dive Questions for discussion: Why is the distribution of this teaser a good idea? What are the brand associations created by the ad and involvement of Ashton Kutcher? Who is… Read more »
Applied Marketing, 2e
Canadian Edition
