Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: Cheetos aims to build anticipation for its Super Bowl ad and new product with the teaser spot.

Source: MarketingDive.com

Date: Jan 14, 2021

Link: https://www.marketingdive.com/news/cheetos-teases-mysterious-super-bowl-ad-starring-ashton-kutcher/593353/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:31873%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Why is the distribution of this teaser a good idea?
  • What are the brand associations created by the ad and involvement of Ashton Kutcher?
  • Who is the target audience?