Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC).

Description: Cheetos aims to build anticipation for its Super Bowl ad and new product with the teaser spot.


Date: Jan 14, 2021


Questions for discussion:

  • Why is the distribution of this teaser a good idea?
  • What are the brand associations created by the ad and involvement of Ashton Kutcher?
  • Who is the target audience?