Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Retail Marketing.

Description: Sometimes the best advice you can take in life and in business is to ‘be yourself’ . This was demonstrated by Feigang Fei , owner of a restaurant in Montreal, Canada, who went viral because each item on his menu is accompanied by an extremely sincere criticism.


Date: Jan 19, 2021


Questions for discussion:

  • What is so unusual about this PR story?
  • What does it say about the concerns over credibility when a firm speaks about itself?
  • How has social media enhanced the PR value?
  • Do you think this strategy can be replicated in other businesses?
  • Should it be replicated, in your opinion?