Description: Sometimes the best advice you can take in life and in business is to ‘be yourself’ . This was demonstrated by Feigang Fei , owner of a restaurant in Montreal, Canada, who went viral because each item on his menu is accompanied by an extremely sincere criticism.
Date: Jan 19, 2021
Questions for discussion:
- What is so unusual about this PR story?
- What does it say about the concerns over credibility when a firm speaks about itself?
- How has social media enhanced the PR value?
- Do you think this strategy can be replicated in other businesses?
- Should it be replicated, in your opinion?