Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Bitcoin fell around 15% on Thursday, briefly tumbling below $30,000 before rallying later in the day. This is hardly the first time the price has swung wildly—volatility is Bitcoin’s hallmark—but Thursday’s events are notable because they were partly triggered by false rumors of an existential event: a double-spend.

Source: – video report

Date: Jan 22, 2021


Questions for discussion:

  • Why did Bitcoin fluctuate in value so wildly?
  • Describe the “marketing” of Bitcoin.
  • How is Bitcoin similar to a company with products to sell?