How the Kombucha King Came to Dominate an Industry Niche

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: The founder of GT’s Living Foods talks about what’s helped him maintain his company’s vision.

Source: INC.com – video report

Date: Jan 28, 2021

Link: https://www.inc.com/brit-morse/kombucha-gt-living-foods-gt-dave.html

Questions for discussion:

  • Summarize what you learned from this report about starting up a business and branding.
  • What are some of the marketing ideas that you think were particularly important for the success of this firm?
  • What strategies for growth would you suggest going forward?