Description: From art to sports trading cards, people are spending millions of dollars on digital collector’s items.These crypto collectibles, known as NFTs, have exploded in popularity lately. A video clip created by digital artist Beeple, whose real name is Mike Winkelmann, was flipped for a record $6.6 million last week. It had originally been bought for around $67,000…. Read more »
Posts Categorized: Innovation
Etsy’s pandemic cornerstone was masks. Now it’s showing it can move on.
Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it… Read more »
P&G brings coronavirus-killing Microban 24 to UK with integrated campaign
Description: Procter & Gamble is looking to maintain the strong sales momentum for Microban 24 with its first expansion of the disinfectant outside the U.S. Source: MarketingDive.com Date: Feb 23, 2021 Link: https://www.marketingdive.com/news/pg-brings-coronavirus-killing-microban-24-to-uk-with-integrated-campaign/595519/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-02-23%20Marketing%20Dive%20Newsletter%20%5Bissue:32595%5D&utm_term=Marketing%20Dive Questions for discussion: Critically evaluate the campaign and video ad. What else would you do to enhance rapid brand awareness and purchase?
Jeremiah Owyang On The Future Of Social Audio – Live From Clubhouse – This Week’s Six Pixels of Separation Podcast
Description: Welcome to our first-ever live podcast recording from Clubhouse (the new social audio app that is all the rage). This conversation was recorded this past Friday (February 19th, 2021). Our conversation this week is with my old friend, Jeremiah Owyang, to discuss the present and future of social audio, Clubhouse, smart audio, podcasting and beyond. Jeremiah is… Read more »
In global historic first, ecommerce in China will account for more than 50% of retail sales
Description: This year, China will take a step in its digital transformation that once may have seemed almost unthinkable. We forecast that 52.1% of the country’s retail sales will come from ecommerce in 2021, up from 44.8% a year prior. That means that for the first time anywhere, a majority of retail sales for an… Read more »
Target’s activewear brand hits $1 billion in sales, as retailer gains ground in apparel
Description: Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips. Source: CNBC.com – video report Date: Feb 08, 2021 Link: https://www.cnbc.com/2021/02/08/target-activewear-brands-sales-hit-1-billion-as-retailer-gains-in-apparel.html Questions for… Read more »
College Student’s Simple Invention Helps Nurses Work and Patients Rest
Description: The device, a wearable night light that can minimize disturbances for sleeping patients, is the brainchild of a University of Pennsylvania senior and a neonatal I.C.U. nurse. Source: NYTimes.com Date: Feb 10, 2021 Link: https://www.nytimes.com/2021/02/10/health/wearable-night-light.html Questions for discussion: What does this article say about the sources of ideas for new product development? How can… Read more »
Shopify’s payment option ‘Shop Pay’ to be added to Facebook, Instagram
Description: First time feature will be available outside Shopify’s platform Source: FinancialPost.com – video report Date: Feb 09, 2021 Link: https://financialpost.com/technology/shopify-shop-pay-facebook-instagram Questions for discussion: How does this decision enhance the growth of the Shopify brand? How significant do think the connection to social media sites like Facebook is for Shopify’s growth?
Reddit, the Talk of the Internet, Raises $250 Million
Description: The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round. Source: NYTimes.com Date: Feb 08, 2021 Link: https://www.nytimes.com/2021/02/08/technology/reddit-raises-250-million.html Questions for discussion: What makes Reddit a special type of social media? What is their revenue source? What will they use the investment… Read more »
According To Super Bowl Ads, Americans Love America, Animals And Sex Sometimes even all at the same time.
Description: Like millions of viewers who tune into the big game year after year, we at FiveThirtyEight LOVE Super Bowl commercials. We love them so much, in fact, that we wanted to know everything about them … by analyzing and categorizing them, of course. We dug into the defining characteristics of a Super Bowl ad,… Read more »
Applied Marketing, 2e
Canadian Edition
