Description: Hershey saw a strange pattern emerge in the early spring. Sales of Hershey’s milk chocolate six-packs spiked online and in stores well ahead of Memorial Day, the typical kickoff to summer camping trips and backyard gatherings.
Date: Jan 21, 2021
Questions for discussion:
- What does the report say about changing consumer behaviors related to Hershey snack products?
- What strategies would you suggest to Hershey?
- Is there an opportunity for co-branding with other brands?