Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding.

Description: Hershey saw a strange pattern emerge in the early spring. Sales of Hershey’s milk chocolate six-packs spiked online and in stores well ahead of Memorial Day, the typical kickoff to summer camping trips and backyard gatherings.


Date: Jan 21, 2021


Questions for discussion:

  • What does the report say about changing consumer behaviors related to Hershey snack products?
  • What strategies would you suggest to Hershey?
  • Is there an opportunity for co-branding with other brands?