Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education.

Source: MediaPost.com

Date: Feb 04, 2021

Link: https://www.mediapost.com/publications/article/360263/bud-is-a-big-pre-super-bowl-social-winner-despite.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121322&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

  • How well has the Bud ad performed on social media?
  • Why do you suppose this is so?
  • What else can Bud do to maintain a social media ad drive?