Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education.
Date: Feb 04, 2021
Questions for discussion:
- How well has the Bud ad performed on social media?
- Why do you suppose this is so?
- What else can Bud do to maintain a social media ad drive?