Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education.


Date: Feb 04, 2021


Questions for discussion:

  • How well has the Bud ad performed on social media?
  • Why do you suppose this is so?
  • What else can Bud do to maintain a social media ad drive?