Description: Shares of education tech company Coursera opened at $39 apiece in its market debut Wednesday on the New York Stock Exchange. Source: CNBC.com – video report Date: Mar 31, 2021 Link: https://www.cnbc.com/2021/03/31/coursera-ipo-cour-begins-trading-on-the-nyse.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Describe the Coursera business model. Who are the target customers? What are the limits to growth? How should HR managers approach… Read more »
Posts Categorized: Innovation
SPOS #766 – Kevin Kolbe On Great Video And The Creator Economy
Description: Here it is: Six Pixels of Separation – Episode #766 – Host: Mitch Joel. If you have had to deep dive into presenting via video (who didn’t?), odds are that you have heard about Ecamm Live (which is a great software for the Mac that enables anyone to make their livestream, Zoom meeting, virtual presentation really standout). Ecamm has done a phenomenal… Read more »
‘This is a low-cost peoples’ vaccine:’ Expert on India’s Biological E vaccine
Description: Johnson & Johnson (JNJ) is getting lots of help both at home and abroad to get its COVID-19 jab out to the masses. In the U.S., Merck (MRK) stepped up to begin the process this month, while in Europe, Sanofi (SNY) has offered to help fill and finish vials. And in India, J&J has… Read more »
For Political Cartoonists, the Irony Was That Facebook Didn’t Recognize Irony
Description: As Facebook has become more active at moderating political speech, it has had trouble dealing with satire. Source: NYTimes.com Date: Mar 19, 2021 Link: https://www.nytimes.com/2021/03/19/technology/political-cartoonists-facebook-satire-irony.html Questions for discussion: What are the issues facing the industry, as illustrated in this article? How should management approach the challenge of filtering content?
Adidas, Peloton form partnership to tap pandemic fitness demand
Description: Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic. Source: BNNBloomberg.ca Date: Mar 19, 2021 Link: https://www.bnnbloomberg.ca/adidas-peloton-form-partnership-to-tap-pandemic-fitness-demand-1.1578806 Questions for discussion: What is driving these two firms to join forces? Do… Read more »
Canadiens vs. Canucks game gets first 5G immersive experience
Description: Bell’s TSN/RDS subscribers will be able to watch the Montreal Canadiens game tonight versus the Vancouver Canucks via the app’s “5G View,” a new service using Bell’s 5G network. The company says fans will get virtually “up close” to the game. Source: Yahoo.Finance.com Date: Mar 19, 2021 Link: https://ca.finance.yahoo.com/news/canadiens-vs-canucks-game-gets-first-5-g-immersive-experience-180730022.html Questions for discussion: Do you… Read more »
Unilever bans use of ‘normal’ in beauty packaging, ads in bid to break stereotypes
Description: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. Source: MarketingDive.com – video report Date: Mar 09, 2021 Link: https://www.marketingdive.com/news/unilever-bans-use-of-normal-in-beauty-packaging-ads-in-bid-to-break-ster/596379/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of this decision? Do you think there is risk of consumer confusion? Should advocacy… Read more »
The wonderful world of free ad-supported video
Description: On today’s episode, we discuss free, ad-supported video: Who are the major players, how do these services fit into people’s media diets, and how do they attract advertisers? Tune in to the discussion with eMarketer senior forecasting analyst Eric Haggstrom and forecasting analyst at Insider Intelligence Nazmul Islam. Source: eMarketer.com – podcast Date: Mar… Read more »
How Ryan Reynolds’ Marketing Agency Keeps Making Viral Hits
Description: Ryan Reynolds’ marketing agency, Maximum Effort, regularly delivers viral hits. The trick? Bring people together. Source: Entrepreneur.com Date: Mar 09, 2021 Link: https://www.entrepreneur.com/article/366109?utm_source=newsletter&utm_medium=email Questions for discussion: What does the article say about marketing creativity? What might explain Ryan Reynolds’ success as a marketer and entrepreneur?
SPOS #765 – Kat Cole On The State Of Leadership – Live From Clubhouse
Description: Here it is: Six Pixels of Separation – Episode #765 – Host: Mitch Joel. Welcome to the our second-ever live podcast recoding from Clubhouse (the new social audio app that is all the rage these days). This conversation was recorded on Tuesday, February 23rd, 2021. Our conversation this week is with someone I met many moons back on… Read more »
Applied Marketing, 2e
Canadian Edition
