Description: Here it is: Six Pixels of Separation – Episode #791 – Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage… Read more »
Posts Categorized: Innovation
Plant-Based Foods Expand, With Consumers Hungry for More
Description: A broad variety of options are now available in grocery aisles and on restaurant menus, and more companies are looking to get in on the action. Source: NYTimes.com Date: Sep 08, 2021 Link: https://www.nytimes.com/2021/09/08/business/plant-based-food-companies.html Questions for discussion: Why is the plant-based food industry growing? What sorts of food items would you expect to see… Read more »
Tech giants are rushing to develop their own chips – here’s why
Description: Not content with relying on standard chips that are in high demand, some of the world’s biggest tech firms are developing their own semiconductors. Source: CNBC.com – video report Date: Sep 06, 2021 Link: https://www.cnbc.com/2021/09/06/why-tesla-apple-google-and-facebook-are-designing-their-own-chips.html Questions for discussion: Why are tech companies interested in developing this area of the business? What are the advantages… Read more »
Chewy falls as sales outlook, earnings ignite post-pandemic fear
Description: Chewy Inc.’s sales expectations for 2021 failed to excite investors as the company navigates consumer trends amid the COVID-19 pandemic. Source: BNNBloomberg.ca Date: Sep 02, 2021 Link: https://www.bnnbloomberg.ca/chewy-falls-as-sales-outlook-earnings-ignite-post-pandemic-fear-1.1646942 Questions for discussion: Why is forecasting sales difficult at this time? In your opinion, what are the factors that are most influencing consumer buying behavior?… Read more »
‘A disaster’: Why Bay Street turned on Freshii after growth plans flopped
Description: It’s not that long ago that Matthew Corrin was everywhere as the face of a nascent healthy eating trend that was trying to shake Canadians out of their burgers-and-fries habits. Source: BNNBloomberg.com – video report Date: Sep 01, 2021 Link: https://www.bnnbloomberg.ca/a-disaster-why-bay-street-turned-on-freshii-after-growth-plans-flopped-1.1642085 Questions for discussion: Do you think the PR stunts were valuable… Read more »
American Eagle shares drop after revenue falls short, e-commerce sales slow from last year
Description: American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year. Source: CNBC.com – video report Date: Sep 02, 2021 Link: https://www.cnbc.com/2021/09/02/american-eagle-aeo-q2-2021-earnings.html Questions for discussion: Explain the problems retailers like American Eagle are facing as they adapt to the ever… Read more »
Forget Tesla! Magna Is a Better EV Stock Amid Apple Car Rumours
Description: The Apple (NASDAQ:AAPL) Car is coming, possibly sooner rather than later, or at least that’s what many analysts on the Street seem to think, factoring in the breakthrough product into their financial models. The latest analyst over at UBS recently hiked his Apple stock price target amid growing rumours that the US$2 trillion company could be… Read more »
Podcasting Is Putting The Sizzle Back In Radio — Er, I Mean Audio — Advertising
Description: Watch for audio advertising to be one of the biggest media rebound stories this year, with an ample assist from podcasting, which will take an even greater share of the audio ad marketplace due to two related factors: the decline of terrestrial radio advertising during the 2020 ad recession, and a corresponding rise in… Read more »
Cameo lets you hire celebrities to create personalized videos for any occasion — here’s a full breakdown of how the service works
Description: Cameo lets everyday people hire actors, athletes, artists, and celebrities of all types to create personalized video messages for any occasion. For example, you can hire celebrity chef Alton Brown to give a personal pep talk to a friend or hire their favorite actor to leave them a video message as a specific movie character…. Read more »
Why Dollar Shave Club Co-Founder Michael Dubin No Longer Believes in DTC
Description: Dubin says the startup world has changed since he launched his men’s grooming brand 10 years ago. Here’s his advice for today’s founders. Source: INC.com Date: Mar 31, 2021 Link: https://www.inc.com/cameron-albert-deitch/michael-dubin-dollar-shave-club-lessons-ecommerce.html?utm_source=incthismorning Questions for discussion: Why does Michael Dubin no longer believe in the DTC model that made him a success? What else does he… Read more »
Applied Marketing, 2e
Canadian Edition
