Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful. Source: TheStreet.com Date: Mar 17, 2020 Link: https://www.thestreet.com/investing/regeneron-surges-after-identifying-coronavirus-antibodies Questions for discussion: What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?… Read more »
Posts Categorized: Global Marketing
Italy’s Nightmare Offers a Chilling Preview of What’s Coming
Description: There are key lessons for the rest of the world: impose harsh rules, fast, and make sure your message is clear. Source: Bloomberg.com Date: Mar 13, 2020 Link: https://www.bloomberg.com/news/features/2020-03-13/italy-s-coronavirus-nightmare-offers-a-preview-of-what-s-coming?srnd=premium-canada Questions for discussion: What does the report say about how the Coronavirus has affected business and consumer behavior in Italy? What do you think articles like… Read more »
Stitch Fix shares are tanking as Wall Street fears core business could be reaching ‘saturation point’
Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like. Source: CNBC.com – video report Date: Mar 10, 2020 Link: https://www.cnbc.com/2020/03/10/stitch-fix-shares-are-tanking-biz-could-be-near-saturation-point.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Why is the firm in trouble? Is the business model… Read more »
Why Ecommerce Adoption in Quebec Still Lags
Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province. Source: eMarketer.com Date: Mar 12, 2020 Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags Questions for discussion: What does the report say about the French speaking Queber online behaviour? What are the… Read more »
Two futurists predict a decade of powerful innovations: “Faster and better, and cheaper than anyone can imagine.”
Description: Peter Diamandis and Steven Kotler make their case in a new book “The Future Is Faster Than You Think.” Source: Fortune.com – video report Date: Mar 6, 2020 Link: https://fortune.com/videos/watch/964fb3ae-5def-4d56-8e8c-56edbbb4de90?activePlaylistName=On%20Leading Questions for discussion: What are the highlights presented in this video report? What does the message suggest about innovation and business development?
Counterfeit goods from China are crushing American small businesses – and they’re calling on Trump to fight back
Description: In January, the Department of Homeland Security issued a report detailing the rise of counterfeiting on e-commerce platforms and vowed to crackdown. Source: CNBC.com – video report Date: Feb 29, 2020 Link: https://www.cnbc.com/2020/02/28/small-businesses-are-pushing-trump-to-fight-chinese-counterfeits.html Questions for discussion: What does the report say about problem of counterfeit imports and what is being done? How do counterfeits affect brands… Read more »
How the ‘boring’ Toyota Camry became the bestselling passenger car in America
Description: The Toyota Camry has a reputation, even within Toyota itself, for being a humdrum car. But gosh does it ever sell. The Camry was the top-selling passenger car in the United States in 2019, and is one of the bestselling vehicles of all time. Source: CNBC.com video report Date: March 8, 2019 Link: https://www.cnbc.com/2020/03/06/how-the-boring-toyota-camry-became-hugely-popular.html Questions for… Read more »
BMO tries to break biases towards women and money
Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.. Source: Strategy.com – video report Date: Mar 6, 2020 Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/ Questions for discussion: What does the BMO video suggest about women and their attitude toward financial knowledge? Who do you think the target audience is for the video?… Read more »
Amazon sellers scramble to keep products in stock amid coronavirus outbreak
Description: For Zev Bernard, who sells baseball and softball equipment on Amazon, February tends to be one of the busiest times of the year, with athletes, coaches and fans gearing up for the new season. Opening day for Major League Baseball is in late March. Source: CNBC.com – video report Date: Feb 29, 2020 Link: https://www.cnbc.com/2020/02/29/amazon-sellers-scramble-to-keep-products-in-stock-amid-coronavirus.html… Read more »
Why companies like Microsoft and Google are betting big on Africa
Description: As technology companies continue to look for areas of growth, Africa is emerging as an area of opportunity. And Big Tech has taken notice. Companies such as Twitter, Google and Microsoft are all attempting to establish a presence in fast-growing African economies. Twitter CEO and founder Jack Dorsey, who also runs mobile payment company… Read more »
Applied Marketing, 2e
Canadian Edition
