Description: Light is breaking through the clouds for the airline industry as COVID-19 lockdowns and travel restrictions ease. Source: Gallup.com Date: Oct 09, 2020 Link: https://www.gallup.com/workplace/321797/getting-back-air-travelers-need-fly-again.aspx Questions for discussion: Summarize the research that would be most interesting to marketers in the travel industry. What do you think of the assessment? What would you advise the… Read more »
Posts Categorized: Global Marketing
New job listings for Amazon’s internal telemedicine service, Amazon Care, hint at expansion
Description: Amazon Care, the company’s online medical clinic for its own employees, is trying to hire half a dozen people in business development roles to “build and grow relationships with commercial and public sector enterprises.” Most of the roles were posted in the past month. Source: CNBC.com Date: Ocy 16, 2020 Link: https://www.cnbc.com/2020/10/16/amazon-care-telemedicine-service-job-listings-hint-at-expansion.html Questions for… Read more »
This company says it can make top-shelf whiskey in just a few day
Description: Bespoken Spirits says it is using science to produce better whiskeys. Now, it has several million dollars to prove it can.The Menlo Park, California-based startup, which uses a proprietary technology to rapidly produce custom whiskey, announced on Tuesday that it received $2.6 million in seed funding from semiconductor mogul T. J. Rodgers and baseball… Read more »
US Travel Industry Ad Budgets Crater in Historically Challenging Year
Description: No industry has been as devastated by the coronavirus pandemic and its effects as travel. Airlines, car rental agencies, hotels and resorts, online booking services, cruises and destination marketing organizations, and business travel support services found their operations ground to a near-halt for much of Q2 2020, and the situation has barely improved in… Read more »
The Second City comedy theatre company for sale, includes Toronto location
Description: Chicago-based company also has deep roots in Canadian comedy scene Source: CBC.ca – video report Date: Oct 11, 2020 Link: https://www.cbc.ca/news/business/second-city-sale-1.5753357 Questions for discussion: What would you do with this iconic brand going forward? How could online distribution contribute to growth and development of talent? If you could hire a spokesperson to be the… Read more »
SPOS #743 – Gary Hamel On Creating Amazing Organizations
Description: Here it is: Six Pixels of Separation – Episode #743 – Host: Mitch Joel. It’s hard to imagine a more recognized business thinker than Gary Hamel. He is, without question, one of the world’s most influential and iconoclastic business thinkers. He has worked with leading companies across the globe, and is a dynamic and sought-after management speaker…. Read more »
Amid the Pandemic, Influencers Are Getting Real
Description: While it’s too soon to bid adieu to the aspirational influencer, it’s clear that the pandemic has humbled many of even the most polished creators. Source: eMarketer.com – video report Date: Sep 20, 2020 Link: https://www.emarketer.com/content/amid-pandemic-influencers-getting-real Questions for discussion: How has the online “influencer” performance changed since the covid virus entered our normal world?… Read more »
Tesla sets sales record, yet it’s stuck with factory overcapacity
Description: Tesla said it delivered a record 139,300 cars in the third quarter. For Tesla investors, that’s the good news. The bad news is that the company finds itself saddled with factory overcapacity. Source: Yahoo.Finance.com Date: Oct 01, 2020 Link: https://finance.yahoo.com/news/tesla-sets-sales-record-yet-153611999.html Questions for discussion: What does the report say about Tesla sales performance and current… Read more »
Kingswood Capital to acquire MEC through CCAA proceeding
Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more. Source: BNNBloomberg.com – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/video/kingswood-capital-to-acquire-mec-through-ccaa-proceeding~2035739?jwsource=cl Questions for discussion: Based on the interview, why do you think MEC failed? Should their… Read more »
Tesla will have zero sales in China by 2030: analyst
Description: Tesla (TSLA) may not have much of a future in the world’s largest electric vehicle market, if one analyst’s predictions pan out. Morgan Stanley’s (MS) Adam Jonas says that CEO Elon Musk’s high-tech automotive company will likely see sales in China plummet to zero by 2030. Source: Finance.Yahoo.com Date: Oct 02, 2020 Link: https://ca.finance.yahoo.com/news/tesla-will-have-zero-sales-in-china-by-2030-analyst-203938920.html… Read more »
Applied Marketing, 2e
Canadian Edition
