Posted by & filed under Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Supply Chain.

Description: As technology companies continue to look for areas of growth, Africa is emerging as an area of opportunity. And Big Tech has taken notice. Companies such as Twitter, Google and Microsoft are all attempting to establish a presence in fast-growing African economies. Twitter CEO and founder Jack Dorsey, who also runs mobile payment company Square, announced

Source: – video report

Date: Mar 6, 2020


Questions for discussion:

  • What does the report say about economic development in Africa and the role played by foreign investment?
  • Why is infrastructure development so critical to that development?