Description: Daniel Zhang isn’t worried about replacing Jack Ma. He’s worried about replacing Alibaba. Source: Bloomberg.com Date: Sep 09, 2019 Link: https://www.bloomberg.com/news/articles/2019-09-09/alibaba-s-new-chair-says-he-ll-find-the-way-to-kill-his-business?srnd=businessweek-v2 Questions for discussion: What is Daniel Zhang’ s goal at Alibaba? Do you agree with his vision?
Posts Categorized: Global Marketing
The Potentially Wide World of Esports
Description: eMarketer sales executive Michael Bruckenthal, account manager Brandon Galindo and vice president of content studio—and author of our recent report, “Esports 2019: eMarketer’s Forecast for US Audience, US Ad Revenue Growth”—Paul Verna discuss the burgeoning world of esports. They chat about how different stakeholders are investing in this space, who’s watching, how large are the… Read more »
How Tim Hortons became a coffee shop darling in Canada but not in the US
Description: Tim Hortons is Canada’s one-stop shop for coffee, breakfast, lunch and doughnuts. In 2018, it supplied more than 60% of the revenue of its parent company, Restaurant Brands International, which also owns Burger King and Popeyes. Source: CNBC.com – video report Date: Sep 04, 2019 Link: https://www.cnbc.com/2019/09/04/why-tim-hortons-isnt-as-popular-as-starbucks-or-dunkin-in-the-us.html Questions for discussion: Why has Tim Hortons struggled establishing itself… Read more »
Mobile payments have barely caught on in the US, despite the rise of smartphones
Description: Despite growing smartphone dependence, most Americans still aren’t using the devices to pay for things. In other countries, it’s a different story. Source: CNBC.com Date: Aug 29, 2019 Link: https://www.cnbc.com/2019/08/29/why-mobile-payments-have-barely-caught-on-in-the-us.html Questions for discussion: Why has adoption of mobile payment technology lagged in the U.S. and exploded in some other countries? How can firms, like… Read more »
Inside Amazon and Shopify’s race to master time and space in e-commerce
Description: Shopify and Amazon are more strategic partners than competitors, with Shopify needing Amazon the same way Harry Potter needs Voldemort Source: FinancialPost.com Date: Aug 29, 2019 Link: https://business.financialpost.com/technology/inside-amazon-and-shopifys-race-to-master-time-and-space Questions for discussion: Summarize what the report says about the importance of fulfillment versus order-taking? What is the strategic relationship between these firms? Is this a… Read more »
Apple, Disney and other media giants are ready for battle against Netflix…
Description: Netflix, Hulu, Amazon Prime Video and others are about to come head-to-head with the likes of Disney Plus, Apple TV Plus, HBO Max and CNBC’s parent company, NBCUniversal. It’s been dubbed the streaming wars. In 2017, 61% of adults 18 to 29 said they primarily watch TV through a streaming service, compared to just… Read more »
Battle of the Bubbles
Description: The early darling of fizzy water is losing ground to big soda, and shareholders are questioning its management. Source: Bloomberg.com Date: Aug 22, 2019 Link: https://www.bloomberg.com/features/2019-lacroix-sparkling-water-wars/?srnd=businessweek-v2 Questions for discussion: Summarize the reasons for growth in this sector in terms of changing consumer behaviors. Explain the positioning of the brands mentioned in this report.
Applied Marketing, 2e
Canadian Edition
