Description: Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list. Source: Entrepreneur.com Date: Sep 24, 2020 Link: https://www.entrepreneur.com/article/355482?utm_source=newsletter&utm_medium=email Questions for discussion: What does the report say to marketers trying to persuade consumers to use their website? What do you think is… Read more »
Posts Categorized: Global Marketing
Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba
Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
Jonah Berger On Being A Catalyst For Change – This Week’s Six Pixels of Separation Podcast
Description: Any day is a happy day when Jonah Berger publishes a new book. And here we are. The bestselling author of Contagious and Invisible Influence is back with The Catalyst – How To Change Anyone’s Mind, and I hope you are as happy as I am. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned… Read more »
Singapore to Pay Citizens for Keeping Healthy With Apple Watch
Description: Apple Inc. and the government of Singapore have partnered on a two-year health initiative dubbed LumiHealth, which is built around tracking and rewarding user behavior through the Apple Watch gadget and an iPhone app. Source: Bloomberg.com – video report Date: Sep 15, 2020 Link: https://www.bloomberg.com/news/articles/2020-09-16/singapore-to-pay-citizens-for-keeping-healthy-with-apple-watch?srnd=premium-canada Questions for discussion: Describe the partnership plan between Apple, government,… Read more »
Amazon is filled with fake reviews and it’s getting harder to spot them
Description: Since Amazon’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others,… Read more »
Disney Wanted to Make a Splash in China With ‘Mulan.’ It Stumbled Instead.
Description: A political controversy over a filming location was a rare blunder for one of the world’s savviest companies in dealing with China. Source: NYTimes.com Date: Sep 12, 2020 Link: https://www.nytimes.com/2020/09/12/business/media/disney-mulan-china.html Questions for discussion: Why is there a problem? What could have been done to avoid the problem? How should marketers at Disney deal with… Read more »
How Etsy built a nearly $14 billion handmade empire
Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods. Source: CNBC.com – video report Date: Sep 05, 2020 Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How would you describe Etsy’s business model? Summarize the evolution of the firm’s… Read more »
Mark Cuban Says 3M Fails to Stop Profiteers of Masks
Description: Billionaire Mark Cuban has been trying to do his part to help hospital workers get more protective equipment, working with a non-profit group and delving into the market himself to find gold-standard N95 respirator masks he could buy for medical personnel. Source: Bloomberg.com Date: Mar 28, 2020 Link: https://www.bloomberg.com/news/articles/2020-03-28/mark-cuban-aiding-mask-effort-says-3m-fails-to-stop-profiteers Questions for discussion: What is… Read more »
Jamie Siminoff Didn’t Let His ‘Shark Tank’ Failure Stop Him From Building a Billion-Dollar Business With a Big Mission
Description: Here’s why he thinks success is a little bit like playing the lottery. Source: Entrepreneur.com – video report Date: Apr 09, 2020 Link: https://www.entrepreneur.com/video/345406 Questions for discussion: What does Jamie Siminoff say is the mission for Ring? What is the value proposition for the firm? How important is branding in this industry, in your… Read more »
Quibi Is Jeffrey Katzenberg’s $1.7 Billion Gamble
Description: Jeffrey Katzenberg has nearly 50 years of entertainment experience and a massive war chest. Neither of those things guarantee success for his new mobile video service. Source: INC.com Date: Apr 03, 2020 Link: https://www.inc.com/matt-haber/quibi-mobile-video-jeffrey-katzenberg-startup.html?utm_source=incthismorning Questions for discussion: Do you think the business model will work? How would you improve chances for success? Who will… Read more »
Applied Marketing, 2e
Canadian Edition
