Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Product Brands and Branding.

Description: Regeneron said it could produce ‘hundreds of thousands’ of does per month by the end of the summer if trials of its cocktail coronavirus treatment prove successful.


Date: Mar 17, 2020


Questions for discussion:

  • What does the report say about the pharmaceutical effort to stop the spread of the Coronavirus?
  • What are the benefits to the first company that develops and distributes a treatment?
  • How do you think the global experience with this virus outbreak will change our behaviors in the future?