Description: Love or hate the term, the “streaming wars” are here to stay—and will soon be unfolding around the globe. Source: Fortune.com Date: Feb 26, 2020 Link: https://fortune.com/2020/02/26/netflix-disney-plus-europe-streaming-wars/ Questions for discussion: What are the two firms planning to do? Which do you think will win the battle in the European marketplace? What would you advise each… Read more »
Posts Categorized: Global Marketing
SPOS #711 – Pauline Brown on Aesthetic Intelligence (The Other AI)
Description: Here it is: Six Pixels of Separation – Episode #711 – Host: Mitch Joel. There’s nothing harder than getting up onstage to speak in front of a room full of CEOs that run the world’s largest associations following one of the most successful business people from the luxury goods space. I felt like a bum… Read more »
Oreo cookies owner Mondelez buys $1.2-billion interest in Canadian ‘two-bite’ brownies brand
Description: Mondelez bought a majority interest in Toronto-based Give & Go Prepared Foods Corp. from private equity firm Thomas H. Lee Partners Source: FinancialPost.com Date: Feb 26, 2020 Link: https://business.financialpost.com/news/retail-marketing/mondelez-bulks-up-with-1-2-billion-give-go-bakery-deal Questions for discussion: Why is this a good deal, from a marketing perspective? How else can marketers take advantage of the deal? What does this… Read more »
How Create Music Group Became Inc.’s No. 1 California Company: Proof You Can Profit From YouTube
Description: By the mid-2010s, big-name artists like Taylor Swift and Paul McCartney were railing against YouTube: The site was home to loads of unauthorized uploads of their songs, and even the authorized versions paid paltry royalty sums. It was an even harder battle to fight for the much less famous–and less lawyered-up–musicians in the industry. So, a… Read more »
Roku CEO Anthony Wood
Description: Roku CEO Anthony Wood talks about Roku’s business model, streaming technology and it’s relationship with content providers like Disney. Source: CNBC.com – video report Date: Feb 15, 2020 Link: https://www.cnbc.com/video/2020/02/14/watch-cnbcs-full-interview-with-roku-ceo-anthony-wood.html Questions for discussion: Summarize the key points made by Anthony Wood favouring the growth of streaming and Roku in particular. How is Roku complementing… Read more »
Board Games From the ’80s Are Rebooted for Generation X
Description: Updated favorites are sweet nostalgia for parents—and they just might separate today’s teens from their smartphones. Source: Bloomberg.com Date: Feb 21, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-21/board-games-from-the-80s-are-rebooted-for-generation-x?srnd=premium Questions for discussion: Do you think this strategy of rejuvenating older board games and hobbies will succeed? What favors trying? How is Kickstarter helping this industry?
Coca-Cola introduces new brand platform as it vows to take a stand on social issues
Description: Coca-Cola is launching a new brand purpose, ‘Better when we’re open’, in Europe that will form the basis of its marketing this year and next as it looks to show it is a brand with a point of view. Source: MarketingWeek.com Date: Feb 13, 2020 Link: https://www.marketingweek.com/coca-cola-marketing-brand-purpose/ Questions for discussion: What do you think… Read more »
Surveillance Capitalism In Today’s Digital Age | Fortune Global Forum 2019
Description: In today’s digital age, data is on course to be the new oil and the strongest currency available. A look at how the commodification of data can change human behavior, widen the inequality gap, and reshape the future of capitalism. Source: Fortune.com – video report Date: Nov 18, 2019 Link: https://www.youtube.com/watch?v=2WYjZo9kNYI Questions for discussion:… Read more »
‘Dean of valuation’ says Tesla would need VW-like sales and Apple-like margins to justify stock
Description: Tesla has a long way to go before it justifies its current stock price, New York University finance professor Aswath Damodaran told CNBC on Thursday. Source: CNBC.com – video report Date: Feb 13, 2020 Link: https://www.cnbc.com/2020/02/13/damodaran-tesla-needs-vw-like-sales-apple-like-margins-to-justify-stock.html Questions for discussion: Explain what Aswath Damodaran means when he says Tesla would need VW-like sales and Apple-like margins to… Read more »
Why Big Tech Is Getting Into Finance
Description: Why Big Tech Is Getting Into Finance Source: MarketWatch.com – video report Date: Feb 06, 2020 Link: https://www.marketwatch.com/video/why-big-tech-is-getting-into-finance/9260A791-661F-4E53-9111-5E88B7CC6494.html Questions for discussion: How can marketers make use of personal financial information such as payments? Do you think consumers will reject the relationship proposed by tech firms? How should marketers at tech firms like Google present… Read more »
Applied Marketing, 2e
Canadian Edition
