Description: Tesla posted a video to its YouTube channel that shows Tesla engineers working on designing ventilators out of mainly Tesla Model 3 parts. It’s pretty amazing to see how many existing Tesla parts can be repurposed into assembling a ventilator. Source: InsideEVS.com Date: Apr 05, 2020 Link: https://insideevs.com/news/408057/tesla-making-ventilators-from-model-3-parts/ Questions for discussion: How does the publicity from this… Read more »
Posts Categorized: Global Marketing
Airlines Refused to Collect Passenger Data That Could Aid Coronavirus Fight
Description: Public health officials have been pushing airlines for years to gather more traveler data, but airlines have balked, citing cost and time. Source: NYTimes.com Date: Mar 31, 2020 Link: https://www.nytimes.com/2020/03/31/business/coronavirus-airlines-contact-tracing-cdc.html Questions for discussion: What does the report say about the conflict over data collection, business competition and privacy issues? Where do you stand on… Read more »
New services pop up to meet demand as telehealth market booms
Description: The use of video conferencing services like Zoom (ZM) and Skype (MSFT) has seen a boom as more look for easier ways to work and communicate remotely. Linguistics tech company Jeenie is looking to offer that same solution for those needing interpretation services. Source: Yahoo.Finance.com – video report Date: Mar 30, 2020 Link: https://finance.yahoo.com/news/new-services-pop-up-to-meet-demand-as-telehealth-market-booms-122147300.html… Read more »
YouTube Isn’t as Big as Most Analysts Thought—What that Meant for eMarketer’s Estimates
Description: US marketers allocated more than $7 billion in digital ad spending to YouTube last year, up 36.1% over 2018 spending levels, according to our estimates. That resulted in $3.43 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators and owners. Source: eMarketer.com Date: Apr 02,… Read more »
The U.S. Tried to Build a New Fleet of Ventilators. The Mission Failed.
Description: As the coronavirus spreads, the collapse of the project helps explain America’s acute shortage. Source: NYTimes.com Date: Mar 29, 2020 Link: https://www.nytimes.com/2020/03/29/business/coronavirus-us-ventilator-shortage.html Questions for discussion: What does the article say is the primary reason for the failure to produce an inexpensive ventilator? Could this issue have been avoided if multiple governments around the world… Read more »
COVID-19 Will Turbocharge Legal Industry Transformation
Description: The 2019 novel coronavirus (COVID-19) is attacking the health, financial welfare, social order and political stability of nations across the globe. At a time when millions are fighting to survive illness, financial hardship, political upheaval, and other existential threats, it is difficult to look beyond the moment. The scourge of COVID-19 will pass. When, at what… Read more »
How coronavirus could permanently change the movie industry
Description: The COVID-19 coronavirus outbreak has sparked a dramatic first for the movie industry: movies are being made available at home the same time they’re available in theaters. Source: CNBC.com – video report Date: Mar 20, 2020 Link: https://www.cnbc.com/2020/03/20/how-coronavirus-could-permanently-change-the-movie-industry.html Questions for discussion: How is the movie industry adjusting to the behavioral changes taking place as a result… Read more »
Why many passengers grounded by COVID-19 aren’t getting refunds for cancelled flights
Description: Airlines say they are doing what they can as the COVID-19 pandemic hurts business Source: CBC.ca Date: Mar 27, 2020 Link: https://www.cbc.ca/news/business/passengers-grounded-covid-19-air-canada-westjet-sunwing-1.5510105 Questions for discussion: Do you think the airlines are handling customer claims for refunds properly? What damage is likely to their brands and customer-relations images as a result of this publicity? Can… Read more »
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: e-Marketer.com Date: Mar 17, 2020 Link:… Read more »
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: eMarketer.com Date: Mar 17, 2020 Link:… Read more »
Applied Marketing, 2e
Canadian Edition
