Description: With technology and capital rapidly increasing the pace of innovation, Christensen’s thinking is more relevant today than ever. What do we know now about the power of disruption and where it’s taking us? Source: SloanReview.mit.edu Date: Feb 04, 2020 Link: https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/?utm_source=El1&utm_medium=pr&utm_campaign=Chris0220 Questions for discussion: What are the important lessons directed at managers, marketers and investors? Which… Read more »
Posts Categorized: Global Marketing
Top marketers pledge to take women’s sport to the ‘next level’
Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport. Source: MarketingWeek.com Date: Jan 17, 2020 Link: https://www.marketingweek.com/marketers-support-womens-sport/ Questions for discussion: What are the challenges facing marketers as they attempt to boost women’s sports? What would you suggest to… Read more »
Hidden camera footage catches misleading sales practices at car rental agency
Description: Experts weigh in on what consumers should look out for when renting a car Source: CBC.ca Date: Jan 31, 2020 Link: https://www.cbc.ca/news/business/marketplace-car-rental-ripoffs-1.5442260 Questions for discussion: Summarize the consumer related issues presented in this report. Is the industry being fair to consumers, in your opinion? Should the industry self-police or is there a place for… Read more »
Soul of Business
Description: Here it is: Six Pixels of Separation – Episode #707 – Host: Mitch Joel. Rishad Tobaccowala is a Senior Adviser to the Publicis Groupe, one of the world’s largest marketing, communications and advertising network with 80,000 employees. Most recently, Rishad served as its Chief Growth Officer and Chief Strategist, where he helped acquire and grow the business through… Read more »
Hemp Prices Plunge as CBD Demand Falls Short: Cannabis Weekly
Description: It may not be apparent when you’re spending $70 on CBD foot cream, but hemp prices are plunging amid a “grossly oversupplied” market, according to the head of the industry’s first price provider. Source: Bloomberg.com Date: Jan 26, 2020 Link: https://www.bloomberg.com/news/articles/2020-01-26/hemp-prices-plunge-as-cbd-demand-falls-short-cannabis-weekly?srnd=premium-canada Questions for discussion: Explain price movements in this commodity. How can the industry deal with the… Read more »
How companies like Google and IBM plan to profit from quantum computing
Description: How companies like Google and IBM plan to profit from quantum computing Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/video/2020/01/17/how-quantum-computing-works-google-ibm-dwave-amazon.html Questions for discussion: Summarize the key ideas and issues facing the firms involved in the quantum computing environment. What are some of the applications and opportunities, according to the report?
Porsche logs record global sales ahead of 2020 Tesla showdown
Description: German high-performance car manufacturer Porsche has revealed that 2019 was a record year for global sales. Source: CNBC.com – video report Date: Jan 09, 2020 Link: https://www.cnbc.com/2020/01/13/porsche-logs-record-global-sales-ahead-of-2020-tesla-showdown.html Questions for discussion: What does the report say about the changing competition between auto brands and products? How would you position Tesla in a perceptual map?
SPOS #705 – How To See The Future With Rohit Bhargava
Description: Here it is: Six Pixels of Separation – Episode #705 – Host: Mitch Joel. If you want to better understand how your business might be impacted by trends that are happening today (and growing bigger and bigger), you should pay attention to the work of Rohit Bhargava. Rohit is on a mission to help the world… Read more »
Bombardier’s ‘hugely disappointing’ forecast cut sparks speculation it may quit the aviation business
Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing Source: FinancialPost.com Date: Jan 17, 2020 Link: https://business.financialpost.com/transportation/rail/bombardier-sees-lower-full-year-results-on-challenging-rail-projects-2#comments-area Questions for discussion: From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?… Read more »
How American Apparel came back from the brink of death
Description: How American Apparel came back from the brink of death Source: CNBC.com – video report Date: Jan 16, 2020 Link: https://www.cnbc.com/video/2020/01/16/american-apparel-has-a-new-online-retail-store-following-bankruptcy.html Questions for discussion: Summarize the history of the firm focusing on the key issues that affected its rise and fall? Do you think the firm can rise again? What would you advise management?
Applied Marketing, 2e
Canadian Edition
