Posted by & filed under Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Supply Chain.

Description: In January, the Department of Homeland Security issued a report detailing the rise of counterfeiting on e-commerce platforms and vowed to crackdown.

Source: – video report

Date: Feb 29, 2020


Questions for discussion:

  • What does the report say about problem of counterfeit imports and what is being done?
  • How do counterfeits affect brands and branding strategies?
  • What can/should marketers do about this problem?