Description: In January, the Department of Homeland Security issued a report detailing the rise of counterfeiting on e-commerce platforms and vowed to crackdown.
Source: CNBC.com – video report
Date: Feb 29, 2020
Questions for discussion:
- What does the report say about problem of counterfeit imports and what is being done?
- How do counterfeits affect brands and branding strategies?
- What can/should marketers do about this problem?
