Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Retail Marketing, Services Marketing, Supply Chain.

Description: Stitch Fix shares are cratering as Wall Street questions the longevity of a business that ships customers clothes on a fixed basis, using data science to curate outfits they might like.

Source: – video report

Date: Mar 10, 2020


Questions for discussion:

  • Why is the firm in trouble?
  • Is the business model still sound?
  • How should the firm respond to current trends in retailing?
  • Does the recent issue of Coronavirus present an opportunity, from a marketing point of view?