How the ‘boring’ Toyota Camry became the bestselling passenger car in America

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Metrics/Analytics, Pricing, Product Brands and Branding.

Description: The Toyota Camry has a reputation, even within Toyota itself, for being a humdrum car. But gosh does it ever sell. The Camry was the top-selling passenger car in the United States in 2019, and is one of the bestselling vehicles of all time.

Source: CNBC.com video report

Date: March 8, 2019

Link: https://www.cnbc.com/2020/03/06/how-the-boring-toyota-camry-became-hugely-popular.html

Questions for discussions: 

  • Explain the success of the Camry brand.
  • Who is the target market?
  • What do you see in Camry’s future?