Description: The Toyota Camry has a reputation, even within Toyota itself, for being a humdrum car. But gosh does it ever sell. The Camry was the top-selling passenger car in the United States in 2019, and is one of the bestselling vehicles of all time.
Source: CNBC.com video report
Date: March 8, 2019
Questions for discussions:
- Explain the success of the Camry brand.
- Who is the target market?
- What do you see in Camry’s future?