Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern. Source: FinancialPost.com Date: Jan 16, 2020 Link: https://business.financialpost.com/investing/lululemon-used-to-be-a-niche-player-now-some-think-it-could-be-the-next-nike Questions for discussion:… Read more »
Posts Categorized: Global Marketing
The Ad Platform: Mismeasuring Digital Advertising
Description: The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it’s time for marketers to wake up from the dream of perfect measurement. Source: eMarketer.com – podcast Date: Jan 09, 2020 Link: https://www.emarketer.com/content/podcast-the-ad-platform-mismeasuring-digital-advertising Questions for discussion: What does… Read more »
Stocks: Bull or Bubble?
Description: Welcome to Episode #207 of the Zacks Market Edge Podcast. Every week, host and Zacks stock strategist, Tracey Ryniec, will be joined by guests to discuss the hottest investing topics in stocks, bonds and ETFs and how it impacts your life. This week, Tracey is joined by Kevin Cook, Zacks Senior Equity Strategist, for… Read more »
‘She found out she would be a civil servant in a tiara.’ How #Megxit will make Meghan and Harry rich beyond their wildest dreams
Description: With advice from friends like Oprah, the royal couple will likely follow the Obamas’ lucrative post-White House career model with philanthropy, book deals and Netflix Source: MarketWatch.com Date: Jan 11, 2020 Link: https://www.marketwatch.com/story/prince-harry-and-meghan-markle-plan-to-be-financially-independent-but-only-one-of-them-can-legitimately-claim-that-status-2020-01-08?mod=home-page Questions for discussion: What are the marketing possibilities available? How would you manage this opportunity? Would becoming Governor General of Canada,… Read more »
‘Damning’ Boeing messages reveal efforts to manipulate regulators of 737 Max
Description: Boeing employees boasted about bullying regulators to approve the now-grounded 737 Max without requiring pilots to undergo simulator training while others raised safety concerns and complained about lax standards, according to a trove of internal documents the company released on Thursday. Source: CNBC.com – video report Date: Jan 10, 2020 Link: https://www.cnbc.com/2020/01/09/boeing-releases-communications-on-737-max-simulators-it-calls-completely-unacceptable.html Questions for discussion:… Read more »
Instagram User Growth in the US Will Drop to Single Digits For the First Time
Description: In 2019, Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, down from 10.1% in 2018. Starting in 2020, and through the end of our forecast period in 2023, we estimate that the social media platform will grow slower than previously expected. Source: eMarketer.com Date: Jan… Read more »
Tesla tops Wall Street estimates with a record 112,000 vehicle deliveries in fourth quarter
Description: Tesla delivered a record 112,000 vehicles globally during the fourth quarter, significantly topping Wall Street estimates and achieving CEO Elon Musk’s year-end sales goal. Source: CNBC.com – video report Date: Jan 03, 2020 Link: https://www.cnbc.com/2020/01/03/tesla-tsla-4q-2019-production-and-delivery-numbers.html Questions for discussion: Why is Tesla’s sales level so significant an indicator? How well do you think the Model 3… Read more »
Don’t Know How to Reach Gen Z? Just Ask Beautycon.
Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »
‘There’s nobody to talk to’: New Air Canada booking system leaves some travellers hanging
Description: Changing flights and redeeming reward points two issues customers are facing Source: CBC.ca Date: Dec 31, 2019 Link: https://www.cbc.ca/news/canada/edmonton/edmonton-air-canada-1.5411299 Questions for discussion: What are the marketing problems facing the firm? How should they deal with customer complaints?
The battery decade: How energy storage could revolutionize industries in the next 10 years
Description: What a difference a decade can make. In 2010, batteries powered our phones and computers. By the end of the decade, they are starting to power our cars and houses too. Source:CNBC.com – video report Date: Dec 30, 2019 Link: https://www.cnbc.com/2019/12/30/battery-developments-in-the-last-decade-created-a-seismic-shift-that-will-play-out-in-the-next-10-years.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How is battery technology disrupting industries and changing many of… Read more »
Applied Marketing, 2e
Canadian Edition
