Why Ecommerce Adoption in Quebec Still Lags

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Metrics/Analytics, Relationship Marketing, Retail Marketing, Services Marketing.

Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province.

Source: eMarketer.com

Date: Mar 12, 2020

Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags

Questions for discussion:

  • What does the report say about the French speaking Queber online behaviour?
  • What are the explanations for these statistics?
  • What can online vendors do to boost participation?