Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Metrics/Analytics, Relationship Marketing, Retail Marketing, Services Marketing.

Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province.


Date: Mar 12, 2020


Questions for discussion:

  • What does the report say about the French speaking Queber online behaviour?
  • What are the explanations for these statistics?
  • What can online vendors do to boost participation?