Description: French speakers in Quebec are still slower to adopt aspects of digital like ecommerce and video, something digital marketers must account for when targeting consumers in the province.
Source: eMarketer.com
Date: Mar 12, 2020
Link: https://www.emarketer.com/content/why-ecommerce-adoption-in-quebec-still-lags
Questions for discussion:
- What does the report say about the French speaking Queber online behaviour?
- What are the explanations for these statistics?
- What can online vendors do to boost participation?