BMO tries to break biases towards women and money

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Product Brands and Branding, Retail Marketing, Services Marketing.

Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence..

Source: Strategy.com – video report

Date: Mar 6, 2020

Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/

Questions for discussion:

  • What does the BMO video suggest about women and their attitude toward financial knowledge?
  • Who do you think the target audience is for the video?
  • Do you think it changes attitudes?
  • What other message would you design in an ad for BMO?