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Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence..

Source: – video report

Date: Mar 6, 2020


Questions for discussion:

  • What does the BMO video suggest about women and their attitude toward financial knowledge?
  • Who do you think the target audience is for the video?
  • Do you think it changes attitudes?
  • What other message would you design in an ad for BMO?