Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence..
Source: Strategy.com – video report
Date: Mar 6, 2020
Questions for discussion:
- What does the BMO video suggest about women and their attitude toward financial knowledge?
- Who do you think the target audience is for the video?
- Do you think it changes attitudes?
- What other message would you design in an ad for BMO?