Description: There are key lessons for the rest of the world: impose harsh rules, fast, and make sure your message is clear. Source: Bloomberg.com
Date: Mar 13, 2020
Questions for discussion:
- What does the report say about how the Coronavirus has affected business and consumer behavior in Italy?
- What do you think articles like this one communicate to the North American consumer and marketer?
- Have North American marketers responded appropriately, given event and sport cancellations, for example?
- What would you advise marketers do?
