Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Services Marketing.

Description: There are key lessons for the rest of the world: impose harsh rules, fast, and make sure your message is clear. Source:

Date: Mar 13, 2020


Questions for discussion:

  • What does the report say about how the Coronavirus has affected business and consumer behavior in Italy?
  • What do you think articles like this one communicate to the North American consumer and marketer?
  • Have North American marketers responded appropriately, given event and sport cancellations, for example?
  • What would you advise marketers do?