Description: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement. Source: MarketingDive.com – video report Date: Mar 09, 2021 Link: https://www.marketingdive.com/news/unilever-bans-use-of-normal-in-beauty-packaging-ads-in-bid-to-break-ster/596379/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think of this decision? Do you think there is risk of consumer confusion? Should advocacy… Read more »
Posts Categorized: Ethics
Lego, Barbie, Betty Crocker, Kind Celebrate International Women’s Day
Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.” Source: Media.Post.com Date: Mar 08, 2021 Link: https://www.mediapost.com/publications/article/361176/lego-barbie-betty-crocker-kind-celebrate-intern.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121662&hashid=xIhhTnG4Qdmubrqstxmgaw Questions for… Read more »
Etsy’s pandemic cornerstone was masks. Now it’s showing it can move on.
Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it… Read more »
Will Clubhouse be the next social media platform for marketers?
Description: The parent company of Burger King and Popeyes jumped on the buzzy new app last week, opening the possibility of another digital channel for brands. Source: MarketingDive.com Date: Feb 20, 2021 Link: https://www.marketingdive.com/news/will-clubhouse-be-the-next-social-media-platform-for-marketers/595156/ Questions for discussion: How is ClubHouse different from other social sites? Create a positioning map to show the relative position of… Read more »
Here’s what really happens to the items you return online
Description: You open up the box. For whatever reason, you don’t like it. So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer. Source: CNN.com – video… Read more »
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube’s audio ads
Description: eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube’s 15-second audio ads, and which sports Americans are currently most comfortable attending in-person. Source:… Read more »
Fast-Growing Alternative To Facebook And Twitter Finds Post-Trump Surge ‘Messy’
Description: The alternative social network MeWe had 12 million users at the end of 2020. Barely three weeks into 2021 — and two since a right-wing mob attacked the U.S. Capitol — the company says it’s now passed 16 million. Source: NPR.org Date: Jan 22, 2021 Link: https://www.npr.org/2021/01/22/958877682/fast-growing-alternative-to-facebook-twitter-finds-right-wing-surge-messy Questions for discussion: Summarize the conflicting issues… Read more »
Behind a Secret Deal Between Google and Facebook
Description: Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents. Source: NYTimes.com Date: Jan 17, 2021 Link: https://www.nytimes.com/2021/01/17/technology/google-facebook-ad-deal-antitrust.html?auth=login-email&login=email Questions for discussion: From a marketing point of view, what are the concerns raised by this report? What… Read more »
Canadian cannabis company Aphria eyes U.S. market as Biden presidency approaches
Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S. Source: CBC.ca Date: Jan 16, 2021 Link: https://www.cbc.ca/news/business/aphria-cannabis-1.5873512 Questions for discussion: Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole? How do you see marketing of cannabis develop over the next few… Read more »
Lisa McLeod On Selling With Noble Purpose – This Week’s Six Pixels of Separation Podcast
Description: She has an incredible work ethic. That was one (of the many) takeaway from this episode. Lisa McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with some of the coolest companies on the planet. Lisa is the author of five books, including the global bestseller, Selling With Noble Purpose – How to… Read more »
Applied Marketing, 2e
Canadian Edition
