Description: TORONTO — Tim Hortons has signed a deal with TerraCycle’s Loop program to test an option that would allow customers to pay a deposit and receive their order in reusable, returnable cups and food packaging. Source: Yahoo.Finance.com Date: Oct 21, 2020 Link: https://ca.finance.yahoo.com/news/tim-hortons-test-deposit-program-110451507.html Questions for discussion: Do you think this program will increase brand… Read more »
Posts Categorized: Ethics
How Vanderbilt is successfully handling ‘the biggest crisis higher education’ has ever faced
Description: 2020 has been a crapshoot for colleges amid the coronavirus pandemic, with few bright spots amid community outbreaks in university towns and sharp declines in enrollment. Source: Yahoo.Finance.com – video report Date: Oct 17, 2020 Link: https://ca.finance.yahoo.com/news/how-vanderbilt-is-dealing-with-biggest-crisis-higher-education-ever-143355987.html Questions for discussion: From a marketing point of view, how has covid affected the college market and student behavior? Is there an ideal… Read more »
Judge Blocks Wisconsin Governor’s Indoor Capacity Limits Amid Spike In COVID-19 Cases
Description: A Wisconsin judge has put a temporary hold on an order by Gov. Tony Evers’ administration that limits the capacity of bars, restaurants and indoor spaces amid record numbers of coronavirus cases in the state. Source: NPR.org Date: Oct 14, 2020 Link: https://www.npr.org/sections/coronavirus-live-updates/2020/10/14/923624778/judge-blocks-wisconsin-governors-indoor-capacity-limits-amid-spike-in-covid-19-c Questions for discussion: How should the association handle the PR work… Read more »
When Shoplifting Is A Felony: Retailers Back Harsher Penalties For Store Theft
Description: A new report by the consumer-interest nonprofit Public Citizen calls out major retailers — Best Buy, Lowe’s, Home Depot, Target, Walmart and others — for donating to trade associations and campaigns promoting harsher shoplifting penalties in at least 18 states. The retailers succeeded in 11 of them, according to the report. Source: NPR.org Date: Oct 16,… Read more »
The Road to Greener Concrete Is Paved With Clay
Description: Among the myriad steps needed to clean up construction, a cement made with heated clay stands out. Source: Bloomberg.com Date: Oct 01, 2020 Link: https://www.bloomberg.com/news/features/2020-10-01/lc3-clay-cuts-cement-industry-co2-emissions Questions for discussion: What does the report say about the cement production process and its contribution to CO2 pollution? How can producers reduce their pollution from production and what is… Read more »
Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says
Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday. Source: CNBC.com – video report Date: Sep 21, 2020 Link: https://www.cnbc.com/2020/09/21/coca-cola-will-enter-us-hard-seltzer-market-in-first-half-of-2021-ceo.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think Coca-Cola is making the right decision? Are there any synergies between the existing brands and… Read more »
Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba
Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
Facebook is still struggling with election manipulation
Description: Many people turn to Facebook for news, with almost 70% of adults in the United States using the platform in 2019, according to Pew Research Center. This large userbase means Facebook has a large effect on our society and our democracy. That was made evident in the 2016 presidential election. Source: CNBC.com – video report Date: Sep… Read more »
Amazon is filled with fake reviews and it’s getting harder to spot them
Description: Since Amazon’s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon, Walmart, eBay and others,… Read more »
How Etsy built a nearly $14 billion handmade empire
Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods. Source: CNBC.com – video report Date: Sep 05, 2020 Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How would you describe Etsy’s business model? Summarize the evolution of the firm’s… Read more »
Applied Marketing, 2e
Canadian Edition
