Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: The parent company of Burger King and Popeyes jumped on the buzzy new app last week, opening the possibility of another digital channel for brands.


Date: Feb 20, 2021


Questions for discussion:

  • How is ClubHouse different from other social sites?
  • Create a positioning map to show the relative position of the top social sites.
  • How would you advise marketers at Burger King to expand their online activities on ClubHouse?