Will Clubhouse be the next social media platform for marketers?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Integrated Marketing Communications (IMC), Marketing Research, Relationship Marketing.

Description: The parent company of Burger King and Popeyes jumped on the buzzy new app last week, opening the possibility of another digital channel for brands.

Source: MarketingDive.com

Date: Feb 20, 2021

Link: https://www.marketingdive.com/news/will-clubhouse-be-the-next-social-media-platform-for-marketers/595156/

Questions for discussion:

  • How is ClubHouse different from other social sites?
  • Create a positioning map to show the relative position of the top social sites.
  • How would you advise marketers at Burger King to expand their online activities on ClubHouse?