Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Marketing Research.

Description: eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube’s 15-second audio ads, and which sports Americans are currently most comfortable attending in-person.

Source: – podcast

Date: Jan 21, 2021


Questions for discussion:

  • Summarize the key points presented in this podcast.
  • What do these items mean for marketers and strategic planning?