Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: To celebrate International Women’s Day, Lego is going old-school — all the way back to 1981. To help parents encourage their girls to keep building, it’s featuring a 40-year-old ad of a beaming redhead showing off her castle, headlined: “What it is is beautiful.”


Date: Mar 08, 2021


Questions for discussion:

  • Are these efforts to celebrate Women’s Day effective, in your opinion?
  • What benefits can the firms gain as a result of these campaigns?