Description: The news that Haven, the joint health-care venture between Amazon (AMZN), Berkshire Hathaway (BRK-A, BRK-B) and JPMorgan (JPM), will disband next month came as no surprise to many health care experts. Source: Yahoo.Finance.com – video report Date: Jan 04, 2021 Link: https://ca.finance.yahoo.com/news/its-no-surprise-that-amazon-berkshire-jpm-health-venture-haven-is-disbanding-experts-213818212.html Questions for discussion: Why did Haven fail to disrupt the health care industry? How significant… Read more »
Posts Categorized: Ethics
Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters
Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry. Source: NPR.org Date: Dec 02, 2020 Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett Questions for… Read more »
Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues
Description: On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues. Source: eMarkerter.com Date: Dec… Read more »
With Less Money In Its Red Kettles, The Salvation Army Rallies To Save The Holidays
Description: The Salvation Army’s bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won’t be hearing as many of those bells ringing. Source: NPR.org Date: Nov 24, 2020 Link: https://www.npr.org/2020/11/24/938095233/with-less-money-in-its-red-kettles-the-salvation-army-rallies-to-save-the-holida Questions for discussion: Summarize… Read more »
Cheese giant enters standoff with Canadian supermarkets over fines as pandemic supply challenges mount
Description: With demand high and production down because of COVID-19, producer balks at grocers’ fines for light shipments Source: FinancialPost.com Date: Nov 25, 2020 Link: https://financialpost.com/news/retail-marketing/cheese-giant-enters-standoff-with-canadian-supermarkets-over-fines-as-pandemic-supply-challenges-mount Questions for discussion: What are the reasons for the use of penalties? Do you think they can be justified at this time of Covid-19? How else can marketers deal… Read more »
Restaurant tech start-up Toast soars to $8 billion valuation seven months after cutting half its staff
Description: Toast, a start-up that sells software to help restaurants with online ordering, has had a rollercoaster of a year managing through the pandemic. Of late, business has been booming, Source: CNBC.com – video report Date: Nov 24, 2020 Link: https://www.cnbc.com/2020/11/23/restaurant-tech-start-up-toast-worth-8-billion-in-employee-share-sale.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Explain the changing environment facing the firm. Do you think it can sustain… Read more »
How Big Is CTV Ad Fraud?
Description: One thorny problem with connected TV (CTV) advertising is that the growing number of ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask. Source: eMarketer.com Date: Nov 12, 2020 Link: https://www.emarketer.com/content/how-big-is-ctv-ad-fraud?ecid=NL1001 Questions for discussion: Summarize what the article says about CTV fraud. What can marketers… Read more »
Opinion | Kara Swisher Talks Big Tech Monopolies and the Google Antitrust Case with Lina Khan
Description: Opinion | Kara Swisher Talks Big Tech Monopolies and the Google Antitrust Case with Lina Khan Source: NYTimes.com – podcast Date: Oct 30, 2020 Link: https://www.nytimes.com/2020/10/29/opinion/sway-kara-swisher-lina-khan.html Questions for discussion: What are the issues relating to the tech monopolies? How do you think the conflict between the parties will play out? How will the results… Read more »
Opinion: Apple, Amazon, Facebook and Google all produce record sales amid Big Tech backlash
Description: Amid congressional tongue-lashing, antitrust issues and pandemic, Big Tech earnings soar again Source: MarketWatch.com Date: Oct 29, 2020 Link: https://www.marketwatch.com/story/apple-amazon-facebook-and-google-all-produce-record-sales-amid-big-tech-backlash-11604020309?mod=home-page Questions for discussion: Summarize what is happening at these tech firms and why? What sort of future do you see for these firms over the next six months? Explain your thinking and advice to… Read more »
A Social Media Reckoning After the US Election
Description: eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. They then talk about the best way to use Stories, influencer… Read more »
Applied Marketing, 2e
Canadian Edition
