Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement.

Source: – video report

Date: Mar 09, 2021


Questions for discussion:

  • What do you think of this decision?
  • Do you think there is risk of consumer confusion?
  • Should advocacy be part of branding, in your opinion?