Unilever bans use of ‘normal’ in beauty packaging, ads in bid to break stereotypes

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Unilever will cease use of the word “normal” in the advertising and packaging of its beauty and personal care brands, according to an announcement.

Source: MarketingDive.com – video report

Date: Mar 09, 2021

Link: https://www.marketingdive.com/news/unilever-bans-use-of-normal-in-beauty-packaging-ads-in-bid-to-break-ster/596379/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What do you think of this decision?
  • Do you think there is risk of consumer confusion?
  • Should advocacy be part of branding, in your opinion?