Description: Here it is: Six Pixels of Separation – Episode #791 – Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage… Read more »
Posts Categorized: Ethics
Plant-Based Foods Expand, With Consumers Hungry for More
Description: A broad variety of options are now available in grocery aisles and on restaurant menus, and more companies are looking to get in on the action. Source: NYTimes.com Date: Sep 08, 2021 Link: https://www.nytimes.com/2021/09/08/business/plant-based-food-companies.html Questions for discussion: Why is the plant-based food industry growing? What sorts of food items would you expect to see… Read more »
Why Elizabeth Holmes, Theranos saga has cast a ‘long shadow’ on female-led startups
Description: The trial of Theranos CEO Elizabeth Holmes officially begins next week — and there’s more at stake than the fate of a disgraced biotech entrepreneur, and a company that’s now become synonymous with fraud. Source: Yahoo.Finance.com – video report Date: Sep 02, 2021 Link: https://finance.yahoo.com/news/why-theranos-elizabeth-holmes-has-cast-a-long-shadow-on-female-led-startups-145754793.html Questions for discussion: According to the article, what were the consequences… Read more »
Global Brands Find It Hard to Untangle Themselves From Xinjiang Cotton
Description: Under pressure to renounce cotton harvested in a Chinese region marked by gruesome repression, they face a backlash from nationalist Chinese consumers. Source: NYTimes.com Date: Apr 06, 2021 Link: https://www.nytimes.com/2021/04/06/business/xinjiang-china-cotton-brands.html Questions for discussion: What are the issues facing these manufacturers in China? How do their decisions in this matter affect their global presence with… Read more »
Job Training That’s Free Until You’re Hired Is a Blueprint for Biden
Description: Social Finance, a nonprofit, is spreading a model in which training programs get paid if students get hired, not just if they enroll. Source: NYTimes.com Date: Apr 07, 2021 Link: https://www.nytimes.com/2021/04/07/business/job-training-thats-free-until-youre-hired-is-a-blueprint-for-biden.html Questions for discussion: What do you think of this nonprofit business model and Social Finance, in particular? Is this a replacement for traditional… Read more »
The Miller Lite Candle: Rekindling Memories Of Times You Were Lit
Description: For a limited time, the Molson Coors brand is marketing three new candles scented to evoke, in the best possible way, the distinct, um, fragrance of some watering holes — and the good-time experiences you’ve had there in the non-pandemic past. Source: MediaPost.com Date: Mar 23, 2021 Link: https://www.mediapost.com/publications/article/361668/the-miller-lite-candle-rekindling-memories-of-tim.html Questions for discussion: What do… Read more »
H&M blasted on Chinese social media for pulling Xinjiang cotton
Description: Chinese net users have called for a boycott of Hennes & Mauritz AB because it won’t use cotton from Xinjiang, thrusting the world’s second-largest clothing retailer into the Asian nation’s human rights controversy. Source: BNNBloomberg.com – video report Date: Mar 24, 2021 Link: https://www.bnnbloomberg.ca/h-m-blasted-on-chinese-social-media-for-pulling-xinjiang-cotton-1.1581583 Questions for discussion: Summarize the issues involved in this report…. Read more »
‘This is a low-cost peoples’ vaccine:’ Expert on India’s Biological E vaccine
Description: Johnson & Johnson (JNJ) is getting lots of help both at home and abroad to get its COVID-19 jab out to the masses. In the U.S., Merck (MRK) stepped up to begin the process this month, while in Europe, Sanofi (SNY) has offered to help fill and finish vials. And in India, J&J has… Read more »
Bigger Than Basketball: Dove Celebrates Black Men Who Paint, Write And… Quilt
Description: Dove Men+Care has been on a mission to focus on Black men — so often revered only on the court — as much more. Its newest effort, timed to basketball’s biggest moment, focuses on that multidimensionality in a new way. Source: MediaPost.com Date: Mar 19, 2021 Link: https://www.mediapost.com/publications/article/361497/bigger-than-basketball-dove-celebrates-black-men.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121788&hashid=_gxgV2JzR9yfKV-QegolPA Questions for discussion: Explain the rationale… Read more »
For Political Cartoonists, the Irony Was That Facebook Didn’t Recognize Irony
Description: As Facebook has become more active at moderating political speech, it has had trouble dealing with satire. Source: NYTimes.com Date: Mar 19, 2021 Link: https://www.nytimes.com/2021/03/19/technology/political-cartoonists-facebook-satire-irony.html Questions for discussion: What are the issues facing the industry, as illustrated in this article? How should management approach the challenge of filtering content?
Applied Marketing, 2e
Canadian Edition
