Description: The coronavirus pandemic is spurring on a growing number of restaurant chains to build restaurants with new bells and whistles focused on convenience and safety. Source: CNBC.com Date: Sep 04, 2020 Link: https://www.cnbc.com/2020/09/05/restaurant-chains-are-unveiling-new-designs-inspired-by-the-pandemic.html Questions for discussion: How have these restaurant chains responded to the coronavirus pandemic? Do you think these are good decisions? What else would… Read more »
Posts Categorized: Ethics
Mark Cuban Says 3M Fails to Stop Profiteers of Masks
Description: Billionaire Mark Cuban has been trying to do his part to help hospital workers get more protective equipment, working with a non-profit group and delving into the market himself to find gold-standard N95 respirator masks he could buy for medical personnel. Source: Bloomberg.com Date: Mar 28, 2020 Link: https://www.bloomberg.com/news/articles/2020-03-28/mark-cuban-aiding-mask-effort-says-3m-fails-to-stop-profiteers Questions for discussion: What is… Read more »
People are luring Instacart shoppers with big tips — and then changing them to zero
Description: New York (CNN Business)In late March, Instacart worker Annaliisa Arambula accepted a grocery order that came with a big tip: $55. The store was just down the street, everything the customer wanted was available, and the order seemed to go off without a hitch. Source: CNN.com Date: Apr 09, 2020 Link: https://www.cnn.com/2020/04/09/tech/instacart-shoppers-tip-baiting/index.html Questions for… Read more »
Airlines Refused to Collect Passenger Data That Could Aid Coronavirus Fight
Description: Public health officials have been pushing airlines for years to gather more traveler data, but airlines have balked, citing cost and time. Source: NYTimes.com Date: Mar 31, 2020 Link: https://www.nytimes.com/2020/03/31/business/coronavirus-airlines-contact-tracing-cdc.html Questions for discussion: What does the report say about the conflict over data collection, business competition and privacy issues? Where do you stand on… Read more »
YouTube Isn’t as Big as Most Analysts Thought—What that Meant for eMarketer’s Estimates
Description: US marketers allocated more than $7 billion in digital ad spending to YouTube last year, up 36.1% over 2018 spending levels, according to our estimates. That resulted in $3.43 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators and owners. Source: eMarketer.com Date: Apr 02,… Read more »
‘It’s critical’: Shuttered fitness studios move online to stay afloat in era of COVID-19
Description: Wave of digital workout options flood the market in wake of COVID-19 closures Source: CBC.ca Date: Apr 03, 2020 Link: https://www.cbc.ca/news/business/it-s-critical-shuttered-fitness-studios-move-online-to-stay-afloat-in-era-of-covid-19-1.5521491 Questions for discussion: How have these businesses responded to the challenges they face related to Covid -19 closures? How can they maintain relationships with customers during this period of uncertainty? What would you… Read more »
The U.S. Tried to Build a New Fleet of Ventilators. The Mission Failed.
Description: As the coronavirus spreads, the collapse of the project helps explain America’s acute shortage. Source: NYTimes.com Date: Mar 29, 2020 Link: https://www.nytimes.com/2020/03/29/business/coronavirus-us-ventilator-shortage.html Questions for discussion: What does the article say is the primary reason for the failure to produce an inexpensive ventilator? Could this issue have been avoided if multiple governments around the world… Read more »
Why many passengers grounded by COVID-19 aren’t getting refunds for cancelled flights
Description: Airlines say they are doing what they can as the COVID-19 pandemic hurts business Source: CBC.ca Date: Mar 27, 2020 Link: https://www.cbc.ca/news/business/passengers-grounded-covid-19-air-canada-westjet-sunwing-1.5510105 Questions for discussion: Do you think the airlines are handling customer claims for refunds properly? What damage is likely to their brands and customer-relations images as a result of this publicity? Can… Read more »
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: e-Marketer.com Date: Mar 17, 2020 Link:… Read more »
The World Catches a Dangerous Virus of the Mind
Description: The coronavirus is more than a health menace. It’s a wealth destroyer that the global economy will have to live with for many months to come. Source: Bloomberg.com Date: Feb 25, 2020 Link: https://www.bloomberg.com/news/articles/2020-02-28/the-world-catches-a-dangerous-virus-of-the-mind?srnd=businessweek-v2 Questions for discussion: What does the article say about what was known about the coronavirus a month ago and how people… Read more »
Applied Marketing, 2e
Canadian Edition
