Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Product Brands and Branding, Relationship Marketing, Retail Marketing.

Description: Etsy (ETSY) vendors sold nearly $750 million worth of masks in 2020, as a whole industry sprang up to address the emerging and then pervasive threat of COVID-19. The company’s latest numbers, though, have demonstrated how it has translated the hot demand for one product into customers sticking around for others. Analysts think it can hold on to that strategy to keep growing in 2021.

Source: – video report

Date: Mar 05, 2021


Questions for discussion:

  • How has Etsy managed to grow by selling masks?
  • Why are investors excited by Etsy’s performance in 2020?