Posted by & filed under Ethics, Innovation, Integrated Marketing Communications (IMC), Services Marketing.

Description: She has an incredible work ethic. That was one (of the many) takeaway from this episode. Lisa McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with some of the coolest companies on the planet. Lisa is the author of five books, including the global bestseller, Selling With Noble Purpose – How to Drive Revenue and Do Work That Makes You Proud, which she just updated and released recently. She wrote the book because her research revealed that salespeople with a purpose bigger than money, who truly want to make a difference to their customers, outsell salespeople focused on targets and quotas. Her other books include, Leading with Noble Purpose and The Triangle of Truth. If that were not enough she is one of LinkedIn Learning‘s most popular instructors, delivering over 25 courses, including Selling with Authenticity and Finding Your Purpose at Work. Prior to all of this excitement, Lisa was a sales leader at Procter & Gamble, and later at Vital Learning as VP of Sales, where their team doubled new business growth and increased recurring revenue by 50%. In addition to her business books, she also authored a collection of humor essays that was featured on, and her first book, Forget Perfect, was the subject of a segment on Good Morning America. Enjoy the conversation…

Source: – podcast

Date: Jan 17, 2021


Questions for discussion:

  • Summarize the highlights you have learned from this interview.
  • What do you believe is the single most important lesson a learner should internalize and practice in their business career?