Description: Bill Gates’ TerraPower aims to build its first advanced nuclear reactor in a coal town in Wyoming Source: CNBC.com – video report Date: Nov 17, 2021 Link: https://www.cnbc.com/2021/11/17/bill-gates-terrapower-builds-its-first-nuclear-reactor-in-a-coal-town.html Questions for discussion: What are the business implications for this new technology? What sort of headwinds can the industry expect and how should they deal with… Read more »
Posts Categorized: Ethics
Virgin Media O2, British Gas and Sky demand world leaders tackle climate misinformation
Description: More than 250 companies have signed an open letter, which demands world leaders and tech platforms take action to stop the spread of misinformation as data shows the extent of the problem. Source: MarketingWeek.com Date: Nov 09, 2021 Link: https://www.marketingweek.com/letter-tackle-climate-misinformation/ Questions for discussion: What are the social and business issues related to this effort… Read more »
Advocacy Group Asks Brands, Grocers To ‘Keep Soda In The Soda Aisle’ Only
Description: The nonprofit Center for Science in the Public Interest is pressuring CPG brands and grocers to restrict the ubiquitous in-store placement of sugary soda, punch, lemonade, and sports drinks. Source: MediaPost.com – video report Date: Nov 05, 2021 Link: https://www.mediapost.com/publications/article/368407/advocacy-group-asks-brands-grocers-to-keep-soda.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124205&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What do you believe the response should be from the retail… Read more »
Air Canada CEO’s difficulty with French turns into PR nightmare
Description: Michael Rousseau’s address to the Montreal business community was meant to trumpet Air Canada’s recovery and its crucial role in the Quebec economy. Instead, it became a public relations disaster for the new chief executive officer. Source: BNNBloomberg.com – video report Date: Nov 05, 2021 Link: https://www.bnnbloomberg.ca/air-canada-ceo-s-difficulty-with-french-turns-into-pr-nightmare-1.1676985 Questions for discussion: Summarize the PR problem… Read more »
Facebook ‘knew what it was doing,’ former Google CEO Eric Schmidt says
Description: Facebook’s conduct revealed in leaked documents is “pretty concerning,” said former Google Chief Executive Officer Eric Schmidt, who called for companies in the tech industry to show more restraint. Source: FinancialPost.com/Bloomberg.com Date: Nov 05, 2021 Link: https://financialpost.com/technology/facebook-knew-what-it-was-doing-former-google-ceo-eric-schmidt-says Questions for discussion: What does the judgmental comment by Google Chief Executive Officer Eric Schmidt say about… Read more »
For Teen Girls, Instagram Is a Cesspool
Description: When Frances Haugen, a former product manager at Facebook, told a Senate hearing this week that the company put its “astronomical profits before people,” the outcry was loud and indignant. The social media company’s founder and chief executive, Mark Zuckerberg, responded with a Facebook post insisting, “We care deeply about issues like safety, well-being and mental health.”… Read more »
Americans’ Trust in Media Dips to Second Lowest on Record
Description: WASHINGTON, D.C. — Americans’ trust in the media to report the news fully, accurately and fairly has edged down four percentage points since last year to 36%, making this year’s reading the second lowest in Gallup’s trend. Source: Gallup.com Date: Oct 07, 2021 Link: https://news.gallup.com/poll/355526/americans-trust-media-dips-second-lowest-record.aspx Questions for discussion: Summarize and explain the concerns with… Read more »
Facebook feels one-two punch of whistleblower, tech outages. Don’t expect a big brand response
Description: Boycotts like last year’s #StopHateForProfit are unlikely, but frustrations are brewing that could put a longer-term dent in the company’s armor. Source: MarketingDive.com Date: Oct 05, 2021 Link: https://www.marketingdive.com/news/facebook-feels-one-two-punch-of-whistleblower-tech-outages-dont-expect-a/607683/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive Questions for discussion: What is the essence of the issue FB is facing? How do you think this will affect users and advertisers? What would… Read more »
WASTE NOT, WANT NOT
Description: Two Quebec students create composting machine designed to make the process clean and easy. Source: Montrealgazette.com Date: Sep 25, 2021 Link: https://epaper.montrealgazette.com/article/282402697532421 Questions for discussion: What makes this product unique? Who is the target customer group for the unit? Do you think larger units that could handle the content from an apartment building would… Read more »
Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation
Description: Pepsi is rolling out a “Pepsi Trash Talk” platform that enlists NFL stars to teach consumers the do’s and don’ts of recycling, according to an announcement. Source: MarketingDrive.com Date: Sep 15, 2021 Link: https://www.marketingdive.com/news/pepsi-breaks-down-recycling-101-with-nfl-stars-amid-sustainable-transformat/606599/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-15%20Marketing%20Dive%20Newsletter%20%5Bissue:36717%5D&utm_term=Marketing%20Dive Questions for discussion: Why do you think is Pepsi collaborating with this campaign? Is there a natural synergy between the company… Read more »
Applied Marketing, 2e
Canadian Edition
