What to know about the Apple privacy changes that crushed Facebook parent Meta

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Shares of Facebook parent Meta were hammered Thursday, falling 26% after the company revealed that privacy changes Apple made to its iOS platform last year have begun to sink their teeth into the social networking giant’s bottom line. Source: Yahoo.Finance.com – video report Date: Feb 03, 2022 Link: https://finance.yahoo.com/news/how-apple-app-tracking-transparency-works-162225922-220141435.html Questions for discussion: Why did Meta… Read more »

How Social Media Firms Moderate Their Content

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Description: Content moderation is a delicate balancing act for social media platforms trying to grow their user base. Larger platforms such as Facebook and Twitter, which make most of their profits from advertising, can’t afford to lose eyeballs or engagement on their sites. Yet they are under tremendous public and political pressure to stop disinformation… Read more »

Disney defends its ‘Snow White’ remake after criticism from Peter Dinklage

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Description: Disney is on the defensive after actor Peter Dinklage criticized its plans to release a live-action remake of Snow White and the Seven Dwarfs. Source: NPR.org Date: Jan 26, 2022 Link: https://www.npr.org/2022/01/26/1075761231/peter-dinklage-disney Questions for discussion: Do you think Disney can avoid a public backlash with this planned project? How would you deal with the Snow… Read more »

SPOS #811 – Ruth Gotian On Peak Business Performance

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Description: Here it is: Six Pixels of Separation – Episode #811 – Host: Mitch Joel. Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology and former Assistant Dean of Mentoring and Executive Director of the Mentoring Academy at Weill Cornell Medicine. She has been hailed by the journal Nature and Columbia University as an expert in mentoring… Read more »

Activist investor Blackwells calls on Peloton to fire CEO, explore sale

Posted by & filed under Consumer/Buyer Behavior, Ethics, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: An activist is pushing Peloton to fire its chief executive officer immediately and consider a sale as its share price has plummeted. Source: CNBC.com – video report Date: Jan 23, 2022 Link: https://www.cnbc.com/2022/01/24/activist-investor-to-call-on-peloton-to-fire-ceo-explore-sale-report.html?recirc=taboolainternal Questions for discussion: Was this a failure of management? Leadership? What would you advise the firm do now?

Keurig Canada fined $3M over misleading coffee pod recycling claims

Posted by & filed under Ethics, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing, Supply Chain.

Description: Keurig Canada Inc. has reached a settlement agreement with the Competition Bureau of Canada stemming from the company’s claims over the recyclability of its single-use K-Cup coffee pods. Source: BNNBloomberg.ca – video report Date: Jan 06, 2022 Link: https://www.bnnbloomberg.ca/keurig-canada-fined-3m-over-misleading-coffee-pod-recycling-claims-1.1704185 ​Questions for discussion: Do you think this publicity will hurt the brand? How should the… Read more »

Will Lush’s Decision to Deactivate Social Media Pay Off?

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing.

Description: Shutting down social media accounts is a risky move for any retailer, especially one that markets products to younger consumers glued to the endless scroll. But Lush cosmetics company CEO Mark Constantine doesn’t care about the cost. Source: knowledge.wharton.upenn.edu – podcast Date: Dec 07, 2021 Link: https://knowledge.wharton.upenn.edu/article/will-lushs-decision-to-deactivate-social-media-pay-off/ Questions for discussion: What does the report say about… Read more »

Doing Capitalism Differently — One Backpack at a Time

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding, Relationship Marketing.

Description: Davis Smith, founder of sustainable outdoor gear brand Cotopaxi, thinks of protecting the environment as table stakes in his larger mission to alleviate extreme poverty and uplift communities across the globe. Source: knowledge.wharton.upenn.edu Date: Nov 29, 2021 Link: https://knowledge.wharton.upenn.edu/article/capitalism-differently-one-backpack-time/ Questions for discussion: Summarize the marketing strategy of the firm and the brand positioning? Who is… Read more »

Elle magazine says it will ban fur from its publications worldwide

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Description: Lifestyle and fashion magazine ELLE announced Thursday it is banning fur from all pages of its publications in a move to support animal welfare and reflect changing tastes. Source: NPR.org Date: Dec 02, 2021 Link: https://www.npr.org/2021/12/02/1061053897/elle-magazine-ban-fur-from-publications Questions for discussion: What are the implications of this decision and the publicity from it on the various industries and… Read more »

How Americans’ Appetite for Leather in Luxury SUVs Worsens Amazon Deforestation

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Integrated Marketing Communications (IMC), Relationship Marketing.

Description: An examination of Brazil’s immense tannery industry shows how hides from illegally deforested ranches can easily reach the global marketplace. In the United States, much of the demand for Brazilian leather comes from automakers. Source: NYTimes.com – video report Date: Nov 17, 2021 Link: https://www.nytimes.com/2021/11/17/climate/leather-seats-cars-rainforest.html Questions for discussion: What are the ethical and social… Read more »