Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S.
Source: CBC.ca
Date: Jan 16, 2021
Link: https://www.cbc.ca/news/business/aphria-cannabis-1.5873512
Questions for discussion:
- Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole?
- How do you see marketing of cannabis develop over the next few years, with respect to branding, product, and distribution?