Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S.


Date: Jan 16, 2021


Questions for discussion:

  • Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole?
  • How do you see marketing of cannabis develop over the next few years, with respect to branding, product, and distribution?