Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Retail Marketing.

Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S.

Source: CBC.ca

Date: Jan 16, 2021

Link: https://www.cbc.ca/news/business/aphria-cannabis-1.5873512

Questions for discussion:

  • Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole?
  • How do you see marketing of cannabis develop over the next few years, with respect to branding, product, and distribution?