Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability.
Date: Nov 20, 2020
Questions for discussion:
- Summarize what the article says about opportunities to serve this market.
- Why do you think this market is underserved by marketers?