Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Research, Relationship Marketing, Services Marketing, Supply Chain.

Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability.


Date: Nov 20, 2020


Questions for discussion:

  • Summarize what the article says about opportunities to serve this market.
  • Why do you think this market is underserved by marketers?