Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Relationship Marketing, Services Marketing.

Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a blog/podcast, and how they would be notified when something new was published. RSS stood for Really Simple Syndication, but it was really hard to explain. I came across a video on YouTube that was called, RSS In Plain English, by a company called, Common Craft. They used a whiteboard and paper cutouts to explain RSS, and followed it up with countless other videos. These videos became so popular that their format was then copied by many until it became a genre unto itself. Lee LeFeverwas the founder (and maker) of those videos. Known as the “explainer video genre,” Lee (along with his wife, Sachi) have continued on growing this business. In 2012, he published his first book, The Art of Explanation, and more recently his sophomore effort, Big Enough – Building a Business that Scales with Your Lifestyle. Big Enough will help you chart a different kind of career path. If you’re interested in entrepreneurship, business strategy, and e-commerce, this show is perfect for you. Enjoy the conversation…

Source: – podcast

Date: Nov 15, 2020


Questions for discussion:

  • What are the key lessons for marketers to take away from this interview?
  • Are there any ideas you disagree with?