Canadians expected to boost Nintendo’s booming sales

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Canadians are expected to boost Nintendo’s (NTDOY) booming sales, as more flock to purchase the family-friendly console, experts say.

Source: Yahoo.Finance.com

Date: Nov 12, 2020

Link: https://ca.finance.yahoo.com/news/canadians-expected-to-boost-nintendos-booming-sales-projections-144440644.html

Questions for discussion:

  • What are the reasons given for Nintendo’s booming sales in Canada?
  • How should Nintendo marketing strategy be orchestrated to take advantage of this trend?