Description: Growing evidence indicates that proximity to other people is among the easiest ways for coronavirus to spread, especially indoors. A new report from the Centers for Disease Control (CDC) adds to the thesis and points to a very specific culprit: Restaurant dining. Source: Fortune.com Date: Sep 11, 2020 Link: https://fortune.com/2020/09/11/covid-restaurant-dining-cdc-report/ Questions for discussion: What does this research… Read more »
Posts Categorized: Services Marketing
How Etsy built a nearly $14 billion handmade empire
Description: If it’s handmade or over 20 years old, there’s a good chance you can find it on Etsy, the go-to online marketplace for handcrafted and vintage goods. Source: CNBC.com – video report Date: Sep 05, 2020 Link: https://www.cnbc.com/2020/09/05/how-etsy-built-a-handmade-empire.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: How would you describe Etsy’s business model? Summarize the evolution of the firm’s… Read more »
Telemedicine
Description: When the coronavirus hit, medical practitioners started ramping up their virtual offerings – notably appointments via videoconferencing apps such as FaceTime and Zoom – as a way to continue caring for patients and keep their businesses alive. Source: Bloomberg.com Date: Sep 12, 2020 Link: https://www.bloomberg.com/quicktake/telemedicine?srnd=businessweek-v2 Questions for discussion: What does the report say about… Read more »
These restaurant chains are unveiling new designs inspired by the pandemic
Description: The coronavirus pandemic is spurring on a growing number of restaurant chains to build restaurants with new bells and whistles focused on convenience and safety. Source: CNBC.com Date: Sep 04, 2020 Link: https://www.cnbc.com/2020/09/05/restaurant-chains-are-unveiling-new-designs-inspired-by-the-pandemic.html Questions for discussion: How have these restaurant chains responded to the coronavirus pandemic? Do you think these are good decisions? What else would… Read more »
People are luring Instacart shoppers with big tips — and then changing them to zero
Description: New York (CNN Business)In late March, Instacart worker Annaliisa Arambula accepted a grocery order that came with a big tip: $55. The store was just down the street, everything the customer wanted was available, and the order seemed to go off without a hitch. Source: CNN.com Date: Apr 09, 2020 Link: https://www.cnn.com/2020/04/09/tech/instacart-shoppers-tip-baiting/index.html Questions for… Read more »
Jamie Siminoff Didn’t Let His ‘Shark Tank’ Failure Stop Him From Building a Billion-Dollar Business With a Big Mission
Description: Here’s why he thinks success is a little bit like playing the lottery. Source: Entrepreneur.com – video report Date: Apr 09, 2020 Link: https://www.entrepreneur.com/video/345406 Questions for discussion: What does Jamie Siminoff say is the mission for Ring? What is the value proposition for the firm? How important is branding in this industry, in your… Read more »
Canadian restaurant sector laid off 800,000 in March, with wave of permanent closures expected this month
Description: An industry survey also found that 10 per cent of Canada’s 98,000 establishments don’t plan to reopen after the COVID-19 crisis Source: FinancialPost.com Date: Apr 02, 2020 Link: https://business.financialpost.com/news/retail-marketing/canadian-restaurant-sector-laid-off-800000-in-march-with-wave-of-permanent-closures-expected-this-month?video_autoplay=true# Questions for discussion: What has happened to the restaurant and related food services businesses because of the Covid – 19 economic shut down? Do you… Read more »
Airlines Refused to Collect Passenger Data That Could Aid Coronavirus Fight
Description: Public health officials have been pushing airlines for years to gather more traveler data, but airlines have balked, citing cost and time. Source: NYTimes.com Date: Mar 31, 2020 Link: https://www.nytimes.com/2020/03/31/business/coronavirus-airlines-contact-tracing-cdc.html Questions for discussion: What does the report say about the conflict over data collection, business competition and privacy issues? Where do you stand on… Read more »
New services pop up to meet demand as telehealth market booms
Description: The use of video conferencing services like Zoom (ZM) and Skype (MSFT) has seen a boom as more look for easier ways to work and communicate remotely. Linguistics tech company Jeenie is looking to offer that same solution for those needing interpretation services. Source: Yahoo.Finance.com – video report Date: Mar 30, 2020 Link: https://finance.yahoo.com/news/new-services-pop-up-to-meet-demand-as-telehealth-market-booms-122147300.html… Read more »
YouTube Isn’t as Big as Most Analysts Thought—What that Meant for eMarketer’s Estimates
Description: US marketers allocated more than $7 billion in digital ad spending to YouTube last year, up 36.1% over 2018 spending levels, according to our estimates. That resulted in $3.43 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators and owners. Source: eMarketer.com Date: Apr 02,… Read more »
Applied Marketing, 2e
Canadian Edition
